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Updated on September 7, 2016

Stakeholder Engagement and Partnership

Recognizing that conduct that is socially and professionally acceptable in one culture or region may be viewed differently in another, personnel are required to give careful consideration to cultural and regional differences in performing their duties. (Sony Group Code of Conduct)

Relations with Stakeholders

Sony understands that addressing issues of interest to its many stakeholders is intrinsically linked to its ability to ensure a strong operating foundation, which is in turn vital to ensuring the well-being and sustainability of its business activities and to achieving sustainable growth. Sony's CSR initiatives reflect this understanding. Sony works to earn the trust of its stakeholders through its business activities, as well as through a range of CSR initiatives.

Stakeholders Principal Goals Main Communication Methods
Customers
  • Provide products that deliver satisfaction, safety and peace of mind from the customer's perspective
  • Provide customer service that further enhances customer satisfaction
  • Enhance usability and accessibility
  • Information regarding products and services
  • Customer Center (handles enquiries from customers)
  • Important notices regarding products and services
  • Purchaser's questionnaire
  • Participation in trade shows and exhibitions
  • Seminars
  • Sony & Accessibility website
  • First Flight website
  • Various social media sites
Shareholders
  • Ensure swift and appropriate disclosure
  • Achieve continued growth in corporate value
  • General meetings of shareholders and presentations on financial results
  • IR Day and meetings for individual investors
  • Websites disclosing information for investors
Business partners
  • Ensure appropriate, transparent and fair procurement practices, in line with the Sony Group Code of Conduct and Sony Supply Chain Code of Conduct
  • Ensure that procurement practices are in harmony with the environment and society (including labor issues, human rights and conflict minerals)
  • Explanatory meetings concerning the supply chain
  • Audits and surveys related to CSR procurement
  • Dedicated website for business partners and a department established for handling their enquiries
  • Periodically held conferences for business partners
  • Conflict Minerals Policy Hotline
Employees
  • Support employees with diverse backgrounds
  • Promote diversity in hiring
  • Foster global business leaders and engineers who will drive growth in the future
  • Support individual career-building efforts)
  • Promote dialogue through employee surveys and town hall meetings
  • Town hall meetings
  • Career counseling
  • Sony Ethics & Compliance Hotline
  • Labor-management negotiations
  • Occupational Health & Safety Committee
  • In-house newsletters and intranet
Local communities
  • Promote initiatives that contribute to communities in fields where Sony is best able to do so
  • Provide emergency relief
  • Work with NGOs and NPOs to help resolve issues facing society
  • Local volunteer activities
  • Participation in events held by local organizations and governments
  • Social contribution activities
Global environment
  • Reduce the environmental footprint of Sony's business activities and products throughout their life cycle to zero
  • - Reduce CO2 emissions of Sony's business activities and products throughout their life cycle to zero
  • - Reduce the volume of virgin resources used and maximize the use of recycled resources; conserve water resources; and promote the collection and recycling of end-of-life products
  • - Prevent pollution by reducing the volume of chemical substances used
  • - Promote the conservation and restoration of biodiversity and the sustained use of biodiversity-friendly products
  • Activities for contributing to the community and reducing the environmental burden at each worksite
  • Measures for considering the environment over the lifecycle of products and services
  • Environmental information provided through communication with various stakeholders
  • Information provided on the Sony Eco website
NGOs, NPOs and other organizations
  • Collaborate with NGOs and NPOs to help address social challenges
  • Participate in global frameworks
  • Participate in CSR-related organizations and projects
  • Activities held in collaboration with NGOs and NPOs

Partnership and Participation in Multi-stakeholder Frameworks

For Sony, engaging and working together with various stakeholders is vital for pursuing CSR activities. Sony not only promotes engagement with stakeholders in implementing its CSR activities but also encourages the participation of multi-stakeholder groups in the planning of those activities, thereby contributing to the creation of a global framework for social responsibility.

Collaboration with Environmental NGOs

  • CLIMATE SAVERS
In July 2006, Sony joined the Climate Savers Programme, which is a partnership between the World Wide Fund for Nature (WWF), a leading environmental protection NGO, and various companies in the drive to reduce greenhouse gas emissions. Through the Climate Savers Programme, leading corporations partner with the WWF to establish targets for reducing absolute emissions of CO2 and other greenhouse gases. Progress toward these targets is monitored by an independent body. As of April 2016, 22 corporations worldwide had signed on as Climate Savers Programme partners.
As a member of the programme, Sony committed to achieving a 7% reduction in emissions of greenhouse gases from all of its sites compared to the fiscal 2000 level by the end of fiscal 2010, as well as to lowering energy consumption by its products and working with the WWF to communicate with customers.

In November 2009, Sony announced a new set of climate change-related targets for fiscal 2011 and beyond. These are to (a) achieve an absolute reduction in greenhouse gas emissions-measured in CO2 emissions-from Sony Group sites of 30% compared to the fiscal 2000 level by the end of fiscal 2015; and (b) achieve a reduction in power consumption per product of 30% from the fiscal 2008 level by the end of fiscal 2015. These targets were reviewed and approved by the WWF as revised targets for Sony under the Climate Savers Programme.

Learn more about the Green Management 2020 mid-term environmental targets

In February 2008, Sony and the WWF co-hosted the Climate Savers Tokyo Summit 2008, which was held at Sony's Tokyo headquarters and attended by representatives of current and prospective programme participants. The highlight of the event was the announcement by then Sony Chairman and CEO Howard Stringer of the Tokyo Declaration, signed by 12 Climate Savers Programme participants. On behalf of the signatory companies, Mr. Stringer declared support for the Intergovernmental Panel on Climate Change (IPCC) and its conclusion that global greenhouse gas emissions must peak and begin to drop in the next 10-15 years, to well below half the level recorded in 2000, by the middle of the 21st century. He further declared that the signatory companies will take further action to build a low-carbon society, including trying to widen the scope of emissions reduction activities through greater cooperation with business partners and promoting low-carbon lifestyles to consumers and customers.

Participation in the Development of a Global Framework

Sony undertakes a wide range of activities with the aim of promoting CSR initiatives. One example was its role as a member of the working group on the formulation of the ISO 26000 international guidance standard on social responsibility, published in November 2010, on which Sony submitted reports in Japan. Sony participated in the multi-stakeholder planning and revision process for the Global Reporting Initiative's (GRI's) GRI Sustainability Reporting Guidelines.
Global Reporting Initiative™

Participation in CSR-Related Organizations and Projects

Sony is a member of numerous global CSR organizations, including BSR and the Council for Better Corporate Citizenship (CBCC). The CBCC was originally established in 1989 as The Council for Better Investment in the United States,* under an initiative of Nippon Keidanren (Japan Business Federation), with the purpose of promoting good relations between Japan-affiliated companies and various stakeholders, including local communities and employees, by encouraging good corporate citizenship. Sony's founder, Akio Morita, served as the organization's first chairman. Sony intends to continue its active involvement in the CBCC going forward.
*
The Council for Better Investment in the United States was authorized as a public interest incorporated association and its name changed to CBCC in June 2010.
BSR
As a member of the Electronic Industry Citizenship Coalition (EICC), an alliance of companies dedicated to CSR in the electronics industry, Sony works to ensure responsible sourcing throughout the supply chain, encompassing consideration for human rights, maintenance of sound labor practices, and conservation of the environment.
In addition, Sony is promoting diversity through its involvement in external organizations in countries and regions around the world.
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