Sony Corporation was selected Corporation of the Year at the Beyond Sport Awards 2011 ceremony held in Cape Town, Republic of South Africa. Its selection came in recognition of its achievements in the Dream Goal 2010 project held in Africa on the occasion of the 2010 FIFA World Cup™ games. This was the first time for a Japanese company to win the award.
The Beyond Sport Awards are given to projects for resolution of social issues through the medium of sports. This year, there were a total of about 400 project entries from over 125 countries around the world, and 33 of them were nominated for the final judging.
The Awards have 12 categories, and selections are made on the basis of the level of contribution to local communities and social issues through sports. The Corporation of the Year award received by Sony this year reflected appreciation of its activities for education about HIV and AIDS in public viewing events in Ghana and Cameroon during the 2010 FIFA World Cup™, and its provision of opportunities for production of photographic works by children themselves along with the related skills in collaboration with NGOs (Siyakhona “We can do it” Project). Former British Prime Minister Tony Blair, who serves as Chairman of the Beyond Sport Ambassadors, attended the ceremony, which included a panel discussion.