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Sony wins Sustainable Energy Europe Award from the European Commission

February 13, 2007

Sony wins Sustainable Energy Europe Award from the European Commission
Committee rewards Sony's outstanding efforts as partner of the Sustainable Energy Europe Campaign
Sony Environmental Affairs Europe wins a Sustainable Energy Europe Award. This is the first time a consumer electronics entertainment company has been given this prestigious recognition by the European Commission.

Launched in 2005, the European Commission's Sustainable Energy Europe Campaign aims at raising public awareness and promoting sustainable energy across Europe. The campaign will contribute to the achievement of EU energy policy targets in the fields of renewable energy sources, energy efficiency, clean transport and alternative fuels.

"The competition for the Sustainable Energy Europe Awards is an integral part of the Sustainable Energy Europe Campaign," says Andris Piebalgs, European Commissioner for Energy. "The Awards are aimed at highlighting the successes of the most outstanding projects and rewarding the Sustainable Energy Partners most worthy of recognition and praise."


In an award ceremony held at the Residence Palace in Brussels on 1st February 2007, the European Commission awarded Sony for its voluntary commitment to energy efficiency. Sony was nominated for its excellent results in maximising the energy efficiency of its products, especially of its BRAVIA LCD TV models. The standby power consumption of all Sony BRAVIA TVs is below one watt, while currently 30 of them achieve a standby consumption of only 0.3 watts, well below the market average.

Out of a total of 133 registered projects, an independent committee appointed by the Commission selected an award winner in each of the four categories - Awareness Raiser, Corporate Commitment, Public-Private Partnership, and Sustainable Community.

"We are very honoured that the European Commission rewards our continuous efforts to increase the eco-efficiency of our products by the Sustainable Energy Award in the Corporate Commitment category," says Serge Foucher, Executive Vice President Sony Europe. "Sony recognises the importance of preserving the natural environment that sustains life on earth for future generations and therefore seeks to combine ongoing innovation with environmentally sound business practices."

ENDS

About Sony:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World's Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 54.96 billion (yen 7,475 billion) for the fiscal year ended March 31, 2006 and it employs approximately 158,500 people worldwide.

In Europe, Sony recorded consolidated annual sales of EUR 12.61 billion (yen 1,715 billion) for the fiscal year ended March 31, 2006, based on an average market exchange rate for the same period of yen 136 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.22 billion (yen 1,118 billion) for the fiscal year ended March 31, 2006.

For more information on Sony Europe, please visit www.sony-europe.com and http://presscentre.sony.eu/default.aspx.
For details on Sony's Environmental Vision, please visit www.sony.net/csr.

About the Sustainable Energy Europe Campaign

Sustainable Energy Europe is an EC communication tool that complements financial support with awareness raising and marketing. With an annual budget of ? 0.9 million, its key instruments are voluntary commitments and promotional actions. Currently, the Campaign includes around 150 Partnerships and 66 Campaign Associates representing the key sectors with influence on sustainable energy approaches.

For more details about the Sustainable Energy Europe Campaign, please visit http://europa.eu.int/comm/dgs/energy_transport/index_en.html.

Notes to Editors:

Award application details
Sony's voluntary commitment to energy efficiency
Sony's approach to energy efficiency - like.no.other™

Sony has successfully committed to:
* Code of Conduct on Energy Efficiency of Digital TV Service Systems (signed for entire scope on 16 March 2001)
* Commitment by the Consumer Electronics Industry on Reducing the Energy Consumption of Audio Products in Standby Mode (signed for entire scope in April 2000)
* Agreement by the Consumer Electronics Industry on Reducing the Energy Consumption of Televisions and Video Recorders in standby Mode (signed for entire scope on 10 March 1997)
* Industry Self-Commitment to improve the energy performance of household consumer electronic products sold in the European Union (signed for DVD players and CRT based TVs on 25 August 2003)

Sony promotes energy efficiency and informs consumers on energy consumption of Sony products through different campaigns.

Energy & environmental results:
TV standby passive mode (on sales weighted average) from 7.5 W ( in 1996) to 0.5 W (in 2005).
CRT TV Energy Efficiency Index from 1.013 (2002) to 0.88 (2005). Target = 0.947 (2007).
FTV TV Energy Efficiency Index: 0.83 (2005)
DVD Player standby passive (sale weighted average):
0.18 W (2003) -> 0.1 W (2005)

All Sony TV models are below 1 W in standby, with most being 0.3 W. Below is an overview of Sony Bravia TV models with 0.3 W standby energy consumption introduced on the European market (April - November 2006):

KDL-26S2000 KDL-32S2000 KDL-40S2000 KDL-46S2000
KDL-26S2010 KDL-32S2010 KDL-40S2010 KDL-46S2010
KDL-26S2020 KDL-32S2020 KDL-40S2500 KDL-46S2500
KDL-26S2500 KDL-32S2500 KDL-40S2510 KDL-46S2510
KDL-26S2510 KDL-32S2510 KDL-40V2000 KDL-46V2000
KDL-32S2520 KDL-40V2500 KDL-46V2500
KDL-32V2000 KDL-40W2000 KDL-46W2000
KDL-32V2500 KDL-40X2000 KDL-46X2000 KDL-52X2000

Additionally all Sony TVs placed on the market in 2006 have integrated terrestrial digital decoders (IDTV), thereby eliminating the need for separate set-top boxes and saving more power, especially in standby mode.

Massive reductions of the standby passive power consumption of Sony products and improved energy efficiency of TVs have resulted in a substantial decrease of CO2 emissions during the use phase of the product and, as a side effect, in reduced life-time-costs for the consumer.

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