April 15, 2003
There have been press reports to the effect that Sony Computer Entertainment America (SCEA), a subsidiary of Sony Computer Entertainment Inc. has filed a trademark application for the term "Shock and Awe" as an attempt to capitalize on the tragic events surrounding Iraq. SCEA did in fact file such an application.
Sony Corporation and SCEI management concurs with the views of those who have expressed strong criticisms regarding this conduct by the subsidiary. It was an exercise of regrettable bad judgment in that it disregarded the context in which the term has been used. SCEA will withdraw this application. Steps will be taken to heighten awareness throughout the Sony Group so as not to repeat such issues.