Getting Closer to People and Filling the World with Emotion

Sony is a "creative entertainment company with a solid foundation of technology."
As COVID-19 substantially changes the state of our society and the way people live, the approximately 110,000 worldwide employees of the Sony Group are committed to driving our businesses forward and our social mission of delivering Kando (emotion) to people, while keeping in mind Sony's Purpose & Values and the Group's shared management direction of "getting closer to people." Going forward, we will continue to manage Sony with a long-term view, and create value through our diverse businesses and operations.

The Social Meaning of Sony’s Existence

To create new and sustained value over the long-term, it is extremely important for Sony employees worldwide to share the same answer to the question: "for what purpose does Sony exist, and where is it heading?" Sony was born from our founders' dream of enriching people's lives through the power of technology, and this goal is the very origin of our Purpose: "to fill the world with emotion, through the power of creativity and technology."

Business Portfolio Centered on "People"

Sony's business portfolio, which is run under the management direction of "getting closer to people," can be divided into three categories centered on people.

• Businesses that move people's hearts: our content and direct to consumer (DTC) businesses work with creators to bring to life emotionally impactful content and deliver it to users.
• Businesses that connect people to people: our branded hardware businesses provide equipment and solutions that are essential for creators to produce emotionally impactful content for users to enjoy. Our CMOS image sensor business produces key devices for smartphones used by people around the world to capture and share their emotions.
• Businesses that support people: our automotive sensors provide value to people in the form of safety, our medical equipment provides value to people in the form of health, and our financial services provide value to people in the form of assurance. All of these leverage our technology and are long-term growth areas for Sony.

While Sony's business portfolio is diverse, it has the commonality of being centered on people. We believe our diversity contributes to the stability of the company and, going forward, we will also continue to strengthen our management of the Group to make diversity an even greater advantage. We will also continue to review the composition of our portfolio as a regular management practice with people always remaining at our core.
Sony seeks to create value over the long-term by building on the strength of our technology and the diversity of our employees, which permeate all our Group's businesses.

• Read more on Corporate Report 2020 [PDF:8.56MB]