Responsibility over Product
Life Cycles

All products have an environmental impact throughout their life cycle, from the moment resources are exploited through production, logistics, use, and final disposal. To fulfill our responsibility at all times, Sony divides product life cycles into six stages, each with the specific goal of achieving a zero environmental footprint by 2050.

Planning and Design

Keeping the environment in mind from the product development stage

We use our creativity and innovation to enhance product environmental performance. For a lighter environmental footprint, we capitalize on unique opportunities not only in electronics but also in entertainment and other business fields.


Working toward the same aggregate targets worldwide

It is important to reduce environmental footprint in absolute terms in order to reduce the impact we pose on the planet. Globally unified targets in absolute greenhouse gas emissions, amount of waste generated, and other criteria help us minimize-and will ultimately help us eliminate-our environmental footprint at all plants and offices. This shared commitment is extended to our partners in design, supply, and production, who are engaged to save energy and help to reduce the overall environmental impact.

Raw Materials and

In partnership with suppliers

Reducing environmental impact throughout product life cycles must include procurement of raw materials and components. Our suppliers have always helped us manage the chemical substances, and now, these partnerships are extended to saving energy and water. Together, we are working to make zero environmental impact a reality.


Environmental benefits from smart shipping practices

Shipping parts and products is also energy-consuming. To save energy and reduce CO2 emissions related to product transport, we have introduced smaller packaging materials, improved loading efficiency, and switched to environmentally superior modes of transport, such as rail or boat.

Take Back and

With post-consumer use in mind

Responsible manufacturers must also consider what happens to products after use. Designing for recycle is only the start of our post-consumer responsibility, which extends to the local recycling programs we have established to encourage take-back and recycling of end-of-life products.


Creating environmentally conscious technologies and services

Sony's creativity and innovation delight and entertain many, and we dedicate the same energy into our environmental commitments. As we develop environmentally conscious technologies, we will also pioneer business models that reduce our environmental footprint.