Compact, but Big
on Saving Resources
A 4K Handycam® from Sony that captures whatever you shoot in superb detail,
and with four times the visual information of full HD. What makes this 4K camcorder more attractive
–even for family memories–is its compact and light body. And what sets it apart environmentally is
our commitment to utilizing advances in technology, such as maximizing the use of recycled plastic.
As 4K TVs become ever more popular, satisfying more families hoping to preserve memories at this resolution has inspired much smaller and lighter 4K Handycam® models since the ground-breaking FDR-AX1. Yet a camcorder easy for anyone to record with over longer periods re-mained an elusive goal. The FDR-AX33 was reengineered from the ground up to reduce the volume by 30%, while also being 20% lighter than before, thus helping to conserve resources in each unit.
Top photo: shown without battery
The current 4K Handycam (FDR-AX100) is about one-quarter the volume and one-third the weight of the first model (FDR-AX1). The newest model (FDR-AX33) continues this advancement.
The greatest challenge to miniaturization was managing the heat from IC and other internal parts. 4K video has large volume of data and requires intensive processing, which increases the heat from the video processing circuit. Smaller camcorders also position boards and components more closely together, tending to trap heat. For efficient heat dissipation in the new model, circuit boards and heat sinks were rearranged over the course of repeated thermal analysis simulations. The result: all the technology behind 4K video, yet shrunk down to a palm-sized camcorder.
The compact and light body also houses
a Balanced Optical SteadyShot™ unit
Efficient parts layout and heat radiation structure, through repeated thermal analysis simulations
Aluminum parts and other reinforcements ensure rigidity, while openings and streamlined design reduce weight
Through consolidation of parts, more parts and screws were also reduced
Advances in this model also extend to the amount of recycled plastic used. In engineering, we drew on the expertise and experience garnered from introducing recycled plastic in other Sony products, such as adjusting molds to suit material characteristics, to use recycled plastic in as many parts as practical. Some parts are also made of SORPLAS™, Sony’s proprietary recycled plastic made of 99% recycled materials. Overall, approximately 72.2%* of its plastic parts by weight contains recycled plastic.
* Gross value including virgin plastics and additives that are mixed with recycled materials. SORPLAS™ made of 99% recycled materials and a recycled plastic made of 35% recycled materials are used.
Sources of recycled materials includes post-consumer water bottles.
Parts made of recycled plastic that contain 35% recycled materials.
In distribution, many products are stacked together on a shipping pallet. That’s why smaller packaging not only saves resources but also increases shipping efficiency – in loading volume and number of shipments – which reduces CO2 emissions. For this model, we worked backwards from our target loading volume to decide how small the packaging should be. One refinement after another enabled smaller yet equally protective packaging, such as better corrugated cardboard cushioning. Now, we can fit 64% more boxes on a shipping pallet when compared to the current FDR-AX100 model, helping to lower CO2 emissions from distribution.
We can fit 64% more boxes on a shipping pallet, when compared to the current FDR-AX100 model
A smaller, lighter 4K camcorder that’s easy for anyone to use:
Handycam® FDR- AX33. Even beginners can capture more stable video, thanks to a Balanced Optical SteadyShot™
unit. Enjoy the best of both worlds with this 4K Handycam®: superb image quality and user-friendly design
–evident even in the button layout, which is also convenient for users with small hands.
Product design, features, specifications, and availability are subject to change without notice.
Appearance may differ depending on the model. Model availability may differ by region and country.
[Information as of May 2015 by Sony research.]