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Our journey along the Road to Zero

Striving to achieve a zero environmental footprint

Sony is striving to achieve a zero environmental footprint throughout the entire product life cycle.
The ultimate goal of "Road to Zero" inspires our imagination, innovative technology and also your curiosity.
Our unique environmental initiatives are expanding around the world as we continue down the Road to Zero.

Message from CEO

Accelerate Our Environmental
Initiatives as We Advance
to the Next Stage

Environmental initiatives are one of Sony’s most important topics in this age in which a company’s consideration of the
environment is one of the selection standards for customers when purchasing products.

Sony has continued to promote environmental activities based on our "Road to Zero" environmental plan
that aims for a zero environmental footprint. In order to accelerate our environmental activities,
we have now established our “Green Management 2020” environmental targets (achievement year : FY2020).
As we move toward these targets, the entire Group, including the field of entertainment in addition to electronics,
will make the best use of its individual strengths in performing these activities.

The Sony Group has now entered the next stage of its environmental activities.
Sony is committed not only to offering products, services and content that deliver exciting user experiences
by inspiring and fulfilling the curiosity of our customers around the world, but also,
through our "Road to Zero" environmental plan, to working towards our goal of
a zero environmental footprint throughout our business activities.

Kazuo Hirai

President and CEO
Representative Corporate Executive Officer
Sony Corporation

Kazuo Hirai