Sony's hands-on science museums consist of Sony ExploraScience in Beijing.
In addition to interactive displays, the museum conducts a variety of distinctive programs, such as experiment shows, children's plays on the theme of science, and experiment-centered workshops.
Through these programs, it hopes to awaken children to the wonders of science and stimulate their interest in it.
Special exhibition is one feature of Sony ExploraScience. Since 2000, Sony ExploraScience has launched nearly 100 programs featuring light, sound, and environmental protection. For each program, Sony ExploraScience has provided a complete plan to popularize scientific knowledge through various methods; such as boards, exhibits, popular science games, lectures, quiz contests, extended outdoor programs, etc.
Sony ExploraScience enables visitors to experience innovative exhibits that feature interactive and latest technology. Through these exhibits, visitors learn about the scientific principles with light and sound while enjoying the magic and delight brought by Sony’s leading digital technology.
As an original and unique exhibition of Sony ExploraScience, Dramas of science experiments which related to light, sound, and environmental protection were launched in 2000 in order to popularize scientific knowledge mainly for young people. All performers in such dramas are staffs of the Sony ExploraScience. This gives audience familiar experiences with science which are the highlight of these activities.
Sony ExploraScience invests all its ticket revenues from visitors into Education program which is designed to promote science education among children in remote areas of China, to introduce its innovative science education module to the middle and primary schools. Based on the idea of leaning science while they are having fun, Sony ExploraScience encourages children to improve their knowledge and arouse curiosity for science by providing such experiences.