Sony's hands-on science museums consist of Sony ExploraScience in Beijing.
In addition to interactive displays, the museum conducts a variety of distinctive programs, such as experiment shows, children's plays on the theme of science, and experiment-centered workshops.
Through these programs, it hopes to awaken children to the wonders of science and stimulate their interest in it.
Special exhibition is one feature of Sony ExploraScience. Since 2000, Sony ExploraScience has launched nearly 100 programs featuring light, sound, and environmental protection. For each program, Sony ExploraScience has provided a complete plan to popularize scientific knowledge through various methods; such as boards, exhibits, popular science games, lectures, quiz contests, extended outdoor programs, etc.
Sony ExploraScience enables visitors to experience innovative exhibits that feature interactive and latest technology. Through these exhibits, visitors learn about the scientific principles with light and sound while enjoying the magic and delight brought by Sony’s leading digital technology.
As an original and unique exhibition of Sony ExploraScience, Dramas of science experiments which related to light, sound, and environmental protection were launched in 2000 in order to popularize scientific knowledge mainly for young people. All performers in such dramas are staffs of the Sony ExploraScience. This gives audience familiar experiences with science which are the highlight of these activities.
Sony ExploraScience invests all its ticket revenues from visitors into Education program which is designed to promote science education among children in remote areas of China, to introduce its innovative science education module to the middle and primary schools. Based on the idea of leaning science while they are having fun, Sony ExploraScience encourages children to improve their knowledge and arouse curiosity for science by providing such experiences.
A Science museum that explores 'light', 'sound' and 'entertainment'.
Sony ExploraScience is a hands-on science hall that tells a story to explain the link between the newest technology and basic science principles.
The technology introduced here are actually applied to electronic items and entertainment.
The exhibits convey the linkage between the scientific principles and the latest technologies that is applied in electronic products and entertainment systems in the spheres of games, music and pictures as a grand saga beginning with light and sound cognition till reproduction.
Sony engineers and staff lead workshops in which children will have fun learning about scientific principles and technologies through creating their own electrical devices.
The museum holds mini-experiment shows with true-or-false quizzes and other experiment- centered shows featuring the appearance of cartoon characters with expert knowledge in fields of science, technology, such as mathematics, light, sound, and atmospheric pressure.