Since the end of its civil war in 2011, Cote d'Ivoire has achieved economic growth averaging nearly 10 percent annually. In the process, it is acquiring greater presence as a key country in the political and economic spheres in the West African region. Nevertheless, it has a history of continued social, economic, and military turmoil dating from the 1990s. Under these circumstances, one of the few things that has always given its people hope for peace and reunification is football.
Cote d'Ivoire has more than 60 different ethnic groups, and it is consequently difficult to unite the populace in outlook. In many communities, these public viewing events were the first opportunity for different ethnic groups to come together since the end of the civil war.
These events made full use of Sony's audio and visual equipment for display of football matches to local residents. With its live feeling, the show fascinated the residents, who felt as if they were watching the matches right at the stadium.