Together with the Japan International Cooperation Agency (JICA), Sony Corporation held public viewing events in the Republic of Cote d'Ivoire from the 14th to the 30th of June 2014. These events were held in 13 locations in the country, and were attended by a cumulative total of about 13,800 people.
This project grew out of the idea that football can again give strength and hope to the people of Cote d'Ivoire, which is proceeding down the path to national reconstruction and rebuilding. It combined JICA's on-site capabilities in the aspect of international cooperation with Sony technologies in the fields of video, audio, and storage batteries. It was aimed at rebuilding community ties and contributing to the country's revival through the synergistic effects of this combination.
As a global company that piques the curiosity and moves people, Sony is determined to fire aspirations and stimulate interests in African communities.