In October 2016, Sony, in partnership with NGO Save the Children Japan, co-established the Emergency Disaster and Recovery Fund for Children, which provides immediate support upon the sudden onset of natural disasters or humanitarian crises as well as medium- to long-term recovery support to children. The fund pools a certain amount of funds at all times, which enables a rapid response to crises around the world by making monetary disbursements to Save the Children's relief activities. The funds are used to deploy everyday goods and hygiene kits, to create Child Friendly Spaces, which are safe and secure settings for children to play and spend time in, and to provide training in Psychological First Aid for Children, an approach used to reduce the initial distress of children exposed to crisis situations.
|Disaster Occurance Date||Incident||Contribution from the Fund
|Aug. 2020||The Heavy Rain Event of July 2020||13.8 million yen|
|May 2020||COVID-19 virus||12.6 million yen|
|Jan. 2020||Bushfires in Australia||3.8 million yen|
|Jan. 2020||Floods in Indonesia||1 million yen|
|Oct. 2019||Typhoon Hagibis (Typhoon No.19)||10 million yen|
|Mar. 2019||Cyclone Idai in Southeastern Africa||2 million yen|
|Sep. 2018||Sulawesi Earthquake in Indonesia||3 million yen|
|Aug. 2018||Kerala Floods in India||2 million yen|
|Jul. 2018||Lombok Earthquakes in Indonesia||3 million yen|
|Jul. 2018||Heavy Rain in West Japan||5 million yen|
|Sep. 2017||Mexico Earthquake||5 million yen|
|Jul. 2017||Torrential Rains in Northern Kyushu||2 million yen|
|Apr. 2016||Kumamoto Earthquake||25 million yen|
In 2013, Save the Children developed an approach called Psychological First Aid for Children (PFA for Children), based on the Psychological First Aid manuals issued by the World Health Organization (WHO), etc. PFA for Children is designed to reduce the initial distress of children caused by accidents, natural disasters and conflicts according to their stage of cognitive development.
Since 2014, Sony has been supporting Save the Children's training programs and public awareness activities, aiming to ensure that PFA for Children can be utilized by anyone when disasters occur to provide psychosocial support for children. Save the Children conducted the training 62 times in 2018, with a total of 9,106 participants from 2014 to the end of March 2019.