The 46th Ai no Izumi (Fountain of Love); Support the "Match Against Poverty!"
Sony agrees with the concept of "Match Against Poverty" in the United Nations Development Program (UNDP), which aims to resolve social programs through football, and held the 46th Ai no Izumi, a charity donation event jointly held among the Sony Group. Sony donated total amount of US$ 24,000 to UNDP.
"Match Against Poverty" is a charity football match held mainly by Ronaldo and Zidane, who serve as the Goodwill Ambassadors of the UNDP, in order to diffuse knowledge on poverty issues throughout the world. The 11th charity football "Match Against Poverty" was held on March 4 2014 in Bern, Switzerland, gathering football superstars from throughout the world. The donation from the proceeds of this event, with donation of "Ai no Izumi" will be used for ongoing recovery efforts to Typhoon Haiyan in the Philippines.