Although Brazil and other Latin American countries have achieved remarkable levels of economic growth in recent years, the region still lacks clean and safe spaces that are free of traffic where children can play.
In light of this, Sony is cooperating with streetfootballworld, the leading network in the field of social change through football. 25 pop-up stadiums are being donated to 7 countries in Latin America so that children can play football safely. It is also supporting the educational football workshop "football3" to promote understanding of social issues.
Online illustration contest was conducted with the theme "Send them your Power and Love" to give dreams and hope to the children in June-July, 2014. 12 works were selected from over 3,500 entries from all over the world.