For kids in Africa, football is really special. It's related to their hopes and dreams for the future. All the football-loving Sony employees got together and we asked ourselves: Is there anything we can do for these kids? That's how we ended up doing this project. It goes well beyond the boundaries of our ordinary business. We felt strongly that whatever Sony did, it had to be a project that made full use of Sony products and technology. We pushed on through a process of trying something, failing, and then trying something else. Seeing how thrilled the children were at the Public Viewings; seeing them practicing football so eagerly with Sony's original ball, that made us feel that some of them could become top-flight football players some day. That's what's inspiring all the team members to come together and work hard to make this project a success.
We at Sony wanted to leverage our strength in imaging to communicate the joy of football-its ability to inspire dreams and excitement-to the children in Africa. That thought was the starting point of the Public Viewing in Africa. We used our experience at the trial run in 2009 as the basis for numerous improvements to the system. We needed to make sure it could cope with Africa-specific challenges like heavy rain and power outages. In the end the equipment was perfect. The images projected up onto the 200-inch screen and the fantastic sound produced by the special speakers are really amazing. Not just children, I reckon adults will also get pretty excited when they get the chance to see matches with their own national team.
In Charge of Viewing System Organization