Press Release


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April 19, 2004



generationQ and XDCAM provide real synergy
Australia's Seven Network among the first to exploit full potential

NAB, Las Vegas, 18 April 2004:Quantel is demonstrating its generationQ interface with XDCAM on the Sony booth at NAB this year. With a number of broadcasters worldwide already committed to generationQ news systems teamed with XDCAM acquisition, the benefits of the combination of the two technologies are proving highly attractive.

The Seven Network in Australia, one of the country's leading commercial broadcasters, is amongst the first to exploit the synergy of Quantel's generationQ server and editing technology and Sony's XDCAM acquisition model. The combination of the two technologies enables a production workflow that allows XDCAM material to appear seamlessly within the Quantel server/editing environment, accelerating the ingest procedure for digital newsroom systems.

"The combination of Quantel servers & editing technology and Sony XDCAM will provide us with an incredibly smooth workflow right from camera to broadcast," said David Aspinall, Seven Network Chief Operating Officer. "Quantel's concept of handling browse and broadcast material together within the server is mirrored by XDCAM in acquisition. It means that shot selection and editing can begin almost the moment the media is mounted, and we'll only need to pull down the high resolution material we actually need instead of dumping 20 minutes of material for a news story that runs for a minute and a half. It will save server capacity, ease media management and give us dramatically reduced time to air."

"The pioneering approach of The Seven Network exploits Sony's mastery of Professional disc technology and Quantel's unique Frame Magic hard disk server technology to realise fantastic advantages in real-world broadcast production," said Executive Chairman, Richard Taylor. "We have worked very closely with Sony from the moment they showed us XDCAM privately in prototype last year to bring out its full potential throughout the broadcast production chain. NAB marks the fruition of that cooperation."

"It is exciting that the Seven Network has chosen our XDCAM and Quantel generationQ news systems. By ensuring that the XDCAM and Quantel work together, we are extending the potential for a more cost-effective and efficient workflow to be realized by a wider range of professional end users than previously possible. The XDCAM system was designed for the benefit of the broadcast industry, and by working closely with leading technology partners such as Quantel, the system's inherent benefits can be fully realized," said Yoshinori Suzuki, Senior General Manager of Storage System Business Division, B&P Company, Professional Solution Network Company, Sony Corporation.

About Quantel™
Quantel is dedicated to creating new tools for the new digital age, covering everything from terrestrial and satellite television to broadband internet, DVD and d-cinema. Quantel's generationQ is a radical, all-encompassing, new concept that offers total scalability in both hardware and software across post production, graphics and broadcast for multiple resolution, team-working production environments.

This and all Quantel press information can be found at www.quantel.com

About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world. Sony recorded consolidated annual sales of approximately $62 billion for the fiscal year ended March 31, 2003. Sony Global Web Site: http;//www.sony.net