Press Release


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April 19, 2004



SONY AND PINNACLE SYSTEMS ANNOUNCE INTEROPERABILITY BETWEEN
XDCAM PROFESSIONAL DISC SYSTEM AND PINNACLE NLE SYSTEMS

System Support Allows for Cross-platform sharing of MXF Data

LAS VEGAS, April 18, 2004 - Sony Corporation and Pinnacle Systems are announcing that content captured on Sony's XDCAM professional disc system is fully compatible with the Pinnacle Liquid Products. This seamless interoperability allows a wider range of customers to fully realize the significant workflow benefits of XDCAM. Future plans for XDCAM compatibility with Pinnacle NLE systems include a "Direct Access" feature, allowing XDCAM components to connect directly to an editor through an i.LINK ® IEEE-1394 interface.

"By working with Sony to engineer interoperability between XDCAM and Liquid systems, we are pleased to offer our customers the additional flexibility of adopting XDCAM with all its benefits as a next generation non-tape acquisition format as part of an integrated Liquid workflow," said Jim Guerard, VP/GM for Advanced Editing for Pinnacle Systems, Inc. "Whether for broadcast news or enterprise video, the combination of Sony's XDCAM and Pinnacle's Liquid is now an attractive option for our customers around the world."

"By ensuring that the XDCAM and Pinnacle Systems work together, we are extending the potential for a more cost-effective and efficient workflow to be realized by a wider range of professional end users than previously possible. The XDCAM system was designed for the benefit of the broadcast industry, and by working closely with leading technology partners such as Pinnacle Systems, the system's inherent benefits can be fully realized," said Yoshinori Suzuki, Senior General Manager of Storage System Business Division, B&P Company, Sony Corporation Professional Solution Network Company.

Sony and Pinnacle Systems will demonstrate their system interoperability at NAB 2004 in Las Vegas, with full system interoperability to be available later in 2004.

Sony's shipped XDCAM units to the broadcast, rental and production industry customers worldwide totaled 1,500 to date. The XDCAM family includes the PDW-510 DVCAM and the PDW-530 MPEG IMX/DVCAM professional disc camcorders, the PDW-1500 professional disc compact deck and the PDW-V1 professional disc mobile deck.

The XDCAM system uses blue-laser optical media for increased data density. Able to store 23.3 GB per disc, the XDCAM professional disc is designed to record and re-record more than 1,000 times and to read written data more than one million times.

About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world. Sony recorded consolidated annual sales of approximately $62 billion for the fiscal year ended March 31, 2003. Sony Global Web Site: http://www.sony.net/

About Pinnacle Systems, Inc.
Pinnacle Systems provides broadcasters and consumers with cutting-edge digital media creation, storage, and play-back solutions for use at Home, at Work and on the Air. Pinnacle Systems' award winning digital media solutions are in use around the world for broadcast, video editing, DVD and CDR authoring and on the Internet. A recognized industry leader, the company has received nine prestigious Emmy Awards for its technical innovations and carries this commitment throughout all of its product lines. Pinnacle Systems may be reached at (650) 526-1600 or at www.pinnaclesys