Press Release


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April 19, 2004



SONY ANNOUNCES INTEROPERABILITY BETWEEN XDCAM PROFESSIONAL
DISC SYSTEM AND THOMSON'S GRASS VALLEY iVDR, NLE SYSTEMS
System Support Allows for Cross-platform Sharing of MXF and Proxy A/V Data

LAS VEGAS, April 18, 2004 - Sony Corporation is announcing that content captured on Sony's XDCAM professional disc system is fully compatible with the Grass Valley M-Series iVDR and NewsEdit XT, LT and SC non-linear editing systems from Thomson, the world leader in integrated solutions (technologies, equipment, and services) for the entertainment and media industries (www.thomsongrassvalley.com).

This seamless interoperability allows a wider range of customers to fully realize the significant workflow benefits of XDCAM, including the system's ability to capture high-resolution content simultaneously in a low-resolution, frame-accurate version called proxy data. Field crews can transfer this proxy data to their laptops or studios at up to 50 times faster than real-time playback so in-house producers can begin assembling edit decision lists (EDL) almost immediately following acquisition.

In addition to transferring Metadata through the Material eXchange Format (MXF) video file transfer protocol, the interoperability between the systems also enables data exchange through SMPTE 360M. Future plans for XDCAM compatibility with other NLE systems include a "Direct Access" feature, allowing XDCAM components to connect directly to an editor through an i.LINK ® IEEE-1394 interface.

"The key to success for any technology in a modern broadcast production environment is compatibility and interoperability with other systems," said Michael Cronk, Vice President of the Server, Storage and Digital News Production Business Unit for Thomson Broadcast and Media Solutions. "By ensuring that the XDCAM and Grass Valley systems work together, we are extending the potential for a more cost-effective and efficient workflow to be realized by a wider range of professional end users than previously possible."

Sony and Thomson will demonstrate their system interoperability at NAB 2004 in Las Vegas, with full system interoperability to be available in the fourth quarter of 2004.

"The XDCAM system was designed for the benefit of the broadcast industry, and by working closely with leading technology partners such as Thomson Broadcast & Media Solutions, the system's inherent benefits can be fully realized," said Yoshinori Suzuki, Senior General Manager of Storage System Business Division, B&P Company, Sony Corporation Professional Solution Network Company.

Sony's shipped XDCAM units to the broadcast, rental and production industry customers worldwide totaled 1,500 to date. The XDCAM family includes the PDW-510 DVCAM and the PDW-530 MPEG IMX/DVCAM professional disc camcorders, the PDW-1500 professional disc compact deck, the PDW-3000 professional disc studio deck and the PDW-V1 professional disc mobile deck.

The XDCAM system uses blue-laser optical media for increased data density. Able to store 23.3 GB at a cost of less than $30 per disc, the XDCAM professional disc is designed to record and re-record more than 1,000 times and to read written data more than one million times.

About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world. Sony recorded consolidated annual sales of approximately $62 billion for the fiscal year ended March 31, 2003. Sony Global Web Site: http://www.sony.net/