Press Release


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April 1, 2004



Establishment of Sony Financial Holdings Inc.
First Interim Holding Company in Japan to cover life insurance, non-life insurance and banking

Based on approval granted by the Financial Services Agency on March 30, 2004, Sony Financial Holdings Inc. ("SFH") was established today. Comprising Sony Life Insurance Co., Ltd., Sony Assurance Inc. and Sony Bank Inc., SFH will integrate varied financial functions including savings and loans, and offer individual customers high added-value products and high-quality services.

  1. Name: Sony Financial Holdings Inc. (holding company for Sony Life Insurance Co., Ltd., Sony Assurance Inc. and Sony Bank Inc.)
  2. Main Office: Shin Aoyama Building (E), 1-1-1Minami Aoyama, Minato-ku, Tokyo
  3. Established: April 1, 2004
  4. Capital : ¥500 million
  5. Major shareholders: Sony Corporation 100%
  6. Executives:
    Chairman and President, Representative Director
    Tamotsu Iba (Advisor, Sony Corporation, Chairman, Sony Bank Inc.)

    Executive Deputy President, Representative Director
    Hiromichi Fujikata (Director, Sony Life Insurance Co., Ltd.)

    Director
    Shinji Sugiyama (Director, Sony Bank Inc.)

    Director (part time)
    Nobuyuki Idei (Chairman and Representative Corporate Executive Officer, Sony Corporation)

    Director (part time)
    Teruhisa Tokunaka(Executive Deputy President and Representative Corporate Executive Officer, Sony Corporation)

    Director (part time)
    Akiyoshi Kawashima(Representative Director and President, Sony Life Insurance Co., Ltd.)

    Director (part time)
    Shinichi Yamamoto (Representative Director and President, Sony Assurance Inc.)

    Director (part time)
    Shigeru Ishii (Representative Director and President, Sony Bank Inc.)

    Standing Statutory Auditor
    Hiroshi Sano

    Statutory Auditor (part-time)
    Takemi Nagasaka (Sony Corporation)

    Statutory Auditor (part-time)
    Hiroshi Ueda (Standing Statutory Auditor, Sony Bank Inc.)

    Statutory Auditor (part-time)
    Masamitsu Kaneda(Standing Statutory Auditor, Sony Assurance Inc.)