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Sony Week in China
Exhibiting Latest Electronics Technology, and Introducing Marketing and Management Know-how
Sony (China) Limited
Sony Corporation (Nobuyuki Idei, Chairman and CEO) and Sony (China) Limited (Hiroshi Shoda, Chairman) are delighted to announce Sony Week - a series of events planned to commemorate the 30th anniversary of the normalization of Sino-Japanese relations.
Sony Week will consist of the following main events organized around the theme "do you dream in sony?". An exhibition of cutting-edge electronics technology will allow visitors to experience the different kinds of enjoyment that Sony can offer and the company will also showcase its global management and marketing know-how to demonstrate its collective group power.
1. Techno-Fair (exhibition of Sony's most advanced electronics technology)
2. Business Forum (lectures by Sony top management addressed to business audiences)
3. Marketing Forum (lectures by Sony top management to MBA students)
Sony Week has been planned as a contribution to the 2002 "Japan Year"/"China Year" which marks the 30th anniversary of the normalization of Sino-Japanese relations, and we hope it will deepen the relationship between the two countries. In addition, through Sony Week, we aim to impress Chinese consumers with the unique qualities of Sony - a global media and technology company that combines hardware electronics and entertainment content - and to build even greater respect for the Sony brand.
Outline of Main Events
a. the concept car "pod" which was jointly developed by Sony and Toyota and is a vehicle able to express emotions
b. VIOS, the first passenger vehicle to be manufactured in China by Toyota
c. A range of car-navigation systems
Date: October 28
Location: Beijing Hotel
Sony top management (Kunitake Ando, President and COO; Shizuo Takashino, Executive Deputy President; Toshitada Doi, Corporate Executive Vice President) will lecture on the company's management practice, product planning, technology strategy etc. to a select group of about 200 from China's government and public sector, electronics industry and educational experts.
In each location, Sony executives will lecture to around 250 students on the company's marketing, product and brand strategy etc.
Beijing: Mitsuru Ohki (Corporate Executive Vice President), Suehiro Nakamura (Advisor), Teruaki Aoki (Corporate Executive Vice President), Kenji Tamiya (Advisor)
Shanghai: Mitsuru Ohki (Corporate Executive Vice President), Kenji Tamiya (Advisor)
Sony Contribution Activities in China
Sony has put down strong roots in China since the formation of the 100% subsidiary Sony (China) Limited in 1996. Sony now actively engages in the manufacture and sales of electronics products in China and employs approximately 10,000 people. In addition to this, Sony takes a longer-term perspective of its place in Chinese society and positively contributes to social and cultural activities. These include regular programs designed to foster human resources such as university scholarships, design competitions for undergraduates studying technology-related disciplines and the Marketing Forum at Beijing University. Sony is also the exclusive sponsor for events such as the musical "Beauty and the Beast" and the Beijing Music Festival. One of Sony's most successful projects is Sony ExploraScience located in the busy Wang Fu Jing area. Established in October 2000, this science museum is oriented toward children and young people and provides a location where they can learn the fundamentals of physics and IT in a fun and accessible way. Over 200,000 people have visited Sony ExploraScience since its opening.
2002 "Japan Year"/ "China Year"
The year 2002 marks the 30th anniversary of the normalization of Sino-Japanese relations and has been designated 2002 "Japan Year"/"China Year". Various events and activities have been implemented to help forge a new next-generation partnership between the two countries. Sony Chairman and CEO, Nobuyuki Idei, is the Chairman of the Organizing Committee of Japan, which has supported over 300 bilateral commemorative events. Since this Spring, Mr. Idei has been concentrating especially on organizing exchange events centered on the younger generation.
Sony Week will give Sony an opportunity to thank all those in China who have supported the company's progress so far, and we earnestly hope that the Chinese people both enjoy the events and through participating in them deepen their understanding of the Sony Group.