Press Release


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October 17, 2001



SONY TAKES HOME THREE EMMY AWARDS FOR TECHNICAL ACHIEVEMENT

Company Cited for Development of Flat Screen CRT for TVs and Computer Displays, 24P High Definition System for Movie and TV Production, and Consumer Camcorder Technology


NEW YORK, Oct. 17, 2001 - In a ceremony last night here at the Marriott Marquis Hotel, the National Academy of Television Arts and Sciences (NATAS) awarded Sony three Emmy Awards for technical achievement.
The global company was recognized for its development of flat screen CRT technology for consumer televisions and computer displays, the creation of the digital 24P high definition production system for the motion picture and television production industries, and technical advancements in the miniaturization of consumer camcorders.
"Sony is committed to the development of category-defining products that enhance people's lives," said Fujio Nishida, president and COO of Sony Electronics, the U.S. operating company based in Park Ridge, N.J. "We are honored to receive these Emmy Awards as they are a symbol of technical innovation recognized throughout the world."
The flat screen CRT is featured in Sony's award-winning lines of FD Trinitrona WEGA televisions and FD Trinitron computer displays. Launched in 1998, WEGA TV's have become the top-selling television models in the U.S. due to their outstanding picture quality, performance and design. Sony's achievements in television technology were previously recognized in 1973 when the company won an Emmy for the original development of the Trinitron TV.
With the 24P high definition digital production system, Sony is providing content creators with a full complement of professional equipment designed to meet the demands of the most discriminating producers. In fact, legendary filmmaker George Lucas has created the next installment in the Star War's trilogy, Episode II: Attack of the Clones, using Sony's CineAltaO 24P system.
The HDW-F900 24P camcorder and HDW-F500 VTR were introduced two years ago. In that time, 24P has been used extensively in independent films, industrial production, music videos, commercials and episodic television - including network, cable and syndicated programming. Highlights include CBS's Education of Max Bickford; NBC's Trial and Error; Fox's Titus, Bernie Mac and Pasadena; A&E's 100 Centre Street; and the syndicated television program Earth's Final Conflict.
In the world of increasingly smaller consumer camcorders, Sony's contribution includes the development of the 8mm, MiniDV, and Digital8 formats. Since Sony introduced the first consumer camcorder in 1985, more than 150 million units have been sold worldwide, with Sony maintaining leading marketshare on a global basis.


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