Press Release


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August 22, 2001



SONY and Sobey Digital Form Strategic Alliance To Develop MPEG Products


BEIJING, 22 August, 2001(BIRTV 2001, Hall No. 12) Sony Corporation of Hong Kong Limited (Sony) today announced the strategic alliance with Sobey Digital Technology Co. Ltd (Sobey Digital) to jointly explore the integration of MPEG technology to the broadcast products especially for the China market.

Sony and Sobey Digital signed the memorandum of understanding during BIRTV 2000. Since then, the two companies have achieved encouraging results in advancing technological support and interactive system platform of MPEG products for future investigation and cooperation.

Now, Sony and Sobey Digital have come up with more solutions in enhancing the development of MPEG products.

1. Both companies announced to support the SDTI-CP interface between Sony MPEG IMX video tape recorder and Sobey Digital non-linear editing system to have 2-time speed for material transfer.
2. With Sony DVCAM digital tape recorder and Sobey Digital's non-linear editing system, 4-time material upload and download speed can be achieved.
3. Based on Sony VSR-2000 multi-access video and audio server, Sobey Digital successfully developed the Chinese version application software to support this server. In addition to these, Sobey Digital non-linear editing system is able to transfer data to Sony VSR-2000 for content distribution.
4. Sobey Digital developed a total solution of archive system with Sony PetaSite storage system and Digital Tape Format (DTF) technology.

Sony and Sobey Digital will strengthen their co-operation in consolidating and expanding its product chain and system to prepare for the future development.