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August 22, 2001
SONY and Sobey Digital Form Strategic Alliance To Develop MPEG Products
BEIJING, 22 August, 2001(BIRTV 2001, Hall No. 12) Sony Corporation of Hong Kong Limited (Sony) today announced the strategic alliance with Sobey Digital Technology Co. Ltd (Sobey Digital) to jointly explore the integration of MPEG technology to the broadcast products especially for the China market.
Sony and Sobey Digital signed the memorandum of understanding during BIRTV 2000. Since then, the two companies have achieved encouraging results in advancing technological support and interactive system platform of MPEG products for future investigation and cooperation.
Now, Sony and Sobey Digital have come up with more solutions in enhancing the development of MPEG products.
Sony and Sobey Digital will strengthen their co-operation in consolidating and expanding its product chain and system to prepare for the future development.