Press Release


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March 16, 2001



Cumulative Shipments of the Memory StickTM Media Reach 10 million Units

-Compliant Devices Also to Exceed10 million units by the end of May 2001-




(Tokyo, Japan, March 16, 2001) Sony Corporation today announced that the cumulative shipments of the Memory StickTM media will reach 10 million units by the end of March, 2001. Cumulative shipments of Memory Stick compliant devices are also expected to reach 10 million units by the end of May 2001.

Memory Stick was introduced in the fall of 1998 as a recording medium based on flash memory technology. While the initial application focused mainly on digital imaging solutions such as digital video and still cameras, it quickly spread to cover a wide range of products and services such as personal computers, audio equipment, televisions, cellular phones, handheld devices, car navigation systems, kiosk terminals, etc. Memory Stick is now advancing to become a network platform that allows the sharing of digital contents over a wide range of products and platforms.

As a result, shipments of the Memory Stick media in fiscal year 2000 will reach 7 million units, expanding cumulative shipments to a total of 10 million units. Memory Stick now has 23% of the 30 million unit global market (FY2000, Sony Estimate) for flash memory storage media. In the Japanese domestic market, Memory Stick has captured a market share of 25% (GFK Japan).

Memory Stick compliant products from Sony and supporting companies are also expanding rapidly, with 7 million units shipped in the fiscal year 2000, leading to cumulative shipments of 9 million units by the end of March 2001. It is forecasted that the 10 million-unit mark will be reached by the end of May 2001. In addition to digital imaging products, the Memory Stick is now being used in personal computers, handheld devices, cellular phones, etc., which total about 45% of the compliant products.

A mere two and a half years after its market introduction, Memory Stick has evolved from a simple recording medium to a network medium that allows the sharing of digital contents between various products. In the coming broadband era, Memory Stick will serve as a platform that connects the user to network services available over the Internet, telecommunications, multimedia kiosks and data broadcasts. Sony will work to attain the above goal along with the 136 supporting companies* of the Memory Stick format.
* As of March 5, 2001

 


Background Information:
Shipments of MemoryStick media and Compliant Products
(Sony Est, FY99: actual)





Categorical/Regional Breakdown of Memory Stick Compliant Products (Sony Est., end of FY00)


Unit market Share of Memory Stick in the Japanese Market
(Source :GFK Japan)

MEMORY STICK SUPPORTING COMPANIES
(March 5, 2001 / 136 Companies)

Acer Incorporated
Acer Laboratories Inc.
Adobe Systems Inc.
A.I. Corporation
AISIN AW CO., LTD.
AIWA Co., Ltd
Alpine Electronics, Inc.
ALPS ELECTRIC CO., LTD.
Apacer Technology Inc.
ARENA INC.
Audi AG
audio-technica corporation
BEHAVIOR TECH COMPUTER CORP.
Brother Industries, Ltd.
Buick
CARRY COMPUTER ENG. CO., LTD.
Casio Computer Co., Ltd.
Chant Sincere Co., Ltd.
China Great Wall Computer Group
Circuit City Stores, Inc.
CIS TECHNOLOGY INC.
Clarion Co., Ltd.
Compaq Computer Corporation
Cyber Solutions Corp.
DataFab Systems Inc.
DATASTOR TECHNOLOGY CO., LTD.
DataTec Co., Ltd.
DBTEL Incorporated
DDI CORPORATION (KDDI)
DDK Ltd.
Delphi Automotive Systems
DENSO CORPORATION
Dura Micro Inc.
ELITEGROUP COMPUTER SYSTEMS CO., LTD
FAITH, INC.
First International Computer, Inc.
France Telecom
FueTrek CO., LTD.
Fujitsu Ltd.
Fujitsu-Takamizawa Components Ltd.
Fujitsu Ten Ltd.
Funai Electric Co., Ltd.
General Motors Corporation HAGIWARA SYS-COM CO., LTD.
Hewlett Packard Company
HIROSE ELECTRIC CO., LTD.
Hitachi, Ltd. Semiconductor Group Holden
Honda Motor Co., Ltd.
Hosiden Corporation
Hsing Tech Enterprise Co., Ltd.
IBM Corporation
InnoGear Inc.
I-O DATA DEVICE, INC.
Iomega Corporation
Iriso Electronics Co., Ltd.
ITT Cannon, Ltd.
JALCO CO., LTD.
Japan Aviation Electronics Industry Ltd.
Johnson Controls, Inc.
Kenwood Corporation
Koninklijke Philips Electronics N.V. Kouwell Electronics Corp.
Kyocera Corporation
Kyocera Elco Corporation
Lexar Media
LG Electronics Inc.
LinkUp Systems Corporation
Liquid Audio, Inc.
LOGITEC CORPORATION
Marantz Japan, Inc.
MegaChips Corporation
MELCO INC.
MICRO-STAR INT'L CO., LTD.
Minolta Co., Ltd.
Mitsubishi Electric Corporation Inc. MITSUI & CO., LTD.
MITSUMI ELECTRIC CO., LTD.
MobileTech Inc.
Molex Japan CO., LTD.
music.co.jp., inc
NAVITIME JAPAN CO., LTD.
NTT DoCoMo, Inc.
Oki Electric Industry Co., Ltd.
Olympus Optical Co., Ltd.
OMRON Corporation
Onkyo Corporation
OnSpec Electronic, Inc.
Opel
PACIFIC TECHNOLOGY CO., LTD.
Palm Computing, Inc.
Parthus Technologies plc
PictureIQ Corporation
Pioneer Corporation
PortalPlayer, Inc.
Pretec Electronic Corporation
Preview Systems Inc.
PRIMAX ELECTRONICS LTD.
Quanta Computer Inc.
RealNetworks, Inc.
REXON TECHNOLOGY CORP., LTD.
Ricoh Co., Ltd.
Run Wave Co., Ltd.
Saab
Samsung Electronics Co., Ltd.
Sanyo Electric Co., Ltd.
SCM Microsystems, Inc.
Seiko Epson Corporation
Sharp Corporation
Shanghai General Electronics (Group) Co., Ltd.
Silicon Integrated Systems Corp.
SmartDisk Corporation
SMK Electronics Corporation
Sony Corporation
STMicroelectronics S.r.l.
Taiwan Zetatronic Industrial Co., Ltd. Tanita Corporation
Teac Co., Ltd.
Texas Instruments Incorporated
TOHO BUSINESS MANAGEMENT CENTER
TOKYO ELECTRON DEVICE LTD.
Total Technology Company Ltd.
TOYOTA MOTOR CORPORATION
Tyco Electronics AMP K.K.
UNION MACHINERY Co., Ltd.
Vauxhall
VIA TECHNOLOGIES, INC.
Viking Components, Inc.
Volkswagen AG
Waka Manufacturing Co., Ltd.
Western Digital Corp.
Winbond Electronics Corp.
Xanavi Informatics Corporation
Yamaha Corporation
YAMAICHI ELECTRONICS CO., LTD.
YE Data Inc.