Press Release


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March 29, 2001



Sony Appoints New Executive Officers



Tokyo, Japan - Sony Corporation today announced the appointment of new Executive Officers, effective April 1.

<Executive Officers> (*newly appointed) (**promoted)

Suehiro Nakamura** Executive Deputy President
(Currently Corporate Senior Executive Vice President)
Akira Kubota* Group Executive Officer
(Currently Corporate Senior Vice President. Appointed to serve as Director, Corporate Senior Executive Vice President, CPO and CIO of Sony Computer Entertainment Inc., effective April 1)
Masao Tomioka* Group Executive Officer
(Currently Corporate Vice President. Appointed to serve as Director and Corporate Senior Executive Vice President of Sony EMCS Corporation, effective April 1)
Fujio Sugano* Group Executive Officer
(Currently General Manager of EMCS Office, Sony Corporation and President of Sony Kohda Corporation. Appointed to serve as Representative Director and President of Sony EMCS Corporation, effective April 1)
Takeshi Matsunobu* Group Executive Officer
(Currently Corporate Senior Vice President of Sony Marketing (Japan), Inc. Appointed to serve as President and Chief Executive Officer of Sony Finance International, Inc., effective April 1)
Kei Kodera* Group Executive Officer
(Currently Corporate Vice President of Sony Marketing (Japan), Inc. Appointed to serve as Representative Director and President of Sony Marketing (Japan), Inc., effective April 1)
Akira Sato* Group Executive Officer
(Currently Representative Director, Executive Deputy President and COO of Sony Computer Entertainment Inc.)