<Press Release>
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October 11, 1999

SONY CELEBRATES EMMY AWARD
FOR DEVELOPMENT OF DVD TECHNOLOGY




NEW YORK, Oct. 11, 1999 - Sony Corporation, one of the originators of the DVD format, will be honored tonight with an Emmy AwardR for Scientific and Technological Advancement from the National Academy of Television Arts and Sciences (NATAS) for its role in the development of this breakthrough digital technology. The awards ceremony will be held at the New York Marriott Marquis.

Accepting the award for Sony Electronics will be Dr. Teruaki Aoki, president and chief operating officer of Sony Electronics. Aoki has played an integral role in the research, development and standardization of DVD, including technical specifications, copyright protection, regional coding, and even the format's name.

"This award is important because it not only recognizes Sony's role in the standardization of the format, but our ongoing commitment to the technology," Aoki said. "From DVD-Video and DVD-ROM hardware products, to digital content creation, DVD authoring and distribution, we have embraced DVD like no other company."

DVD-Video, which was introduced in March 1997, is the one of the fastest-growing products in the history of the consumer electronics industry. According to the Consumer Electronics Manufacturers Association (CEMA), more than 5 million DVD-Video players will be shipped by the industry in the U.S. during the format's first three years. Comparatively, it took the VCR eight years and the CD player almost five years to reach the same plateau.

After introducing the first reference standard DVD-Video player two years ago, Sony last year also introduced the industry's first five-disc DVD/CD changer.

This month, Sony's 200-disc DVD/CD megachanger reached retail shelves with innovative disc management features (for the cataloging and filing of music and video titles) and a sophisticated Remote CommanderR, which simplifies operation.

It all adds up, Aoki added, to a DVD product line that continually commands the number one market share in the U.S. and consistently receives critical acclaim from the industry.

"Technology is breaking barriers like never before," said John Cannon, president of NATAS. "The Emmy Award for Scientific Advancement today has the most significance in its history. The academy is most proud to honor Sony for its contribution to the development of such an outstanding technology."