<Press Release>
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September 22, 1999

Sony Announces "MagicGate Memory StickTM
IC Recording Media with "MagicGate" copyright protection technology


Tokyo, Japan- Sony Marketing (Japan) Inc. today announced plans to launch "MagicGate Memory Stick", a compact IC recording media equipped with "MagicGate" copyright protection technology. Two products, the [MSG-32A (32MB)] and [MSG-64A (64MB)] will be released on the Japanese market this December.

"MagicGate" is a copyright protection technology that consists of an authentication technology and an encryption technology. Authentication technology ensures that protected content is only transferred between compliant devices and media, and protected content is recorded and transferred in an encrypted format to prevent unauthorized copying or playback.

*"MagicGate Memory Stick" and "Memory Stick Walkman [NW-MS7]" will comply with the SDMI (Secure Digital Music Initiative) specification to enable the storing and playback of music contents to protect the rights of copyright holders.

ModelIntroduction DateMSRP*
MagicGate Memory Stick
[MSG-32A] (32MB)
[MSG-64A] (64MB)
Dec. 21, 1999
(in Japan)
*Manufacturer's Suggested Retail Price

Main Specifications of MSG-32MB and MSG-64A
Storage Capacity32MB64MB
Connector Type10 Pin Connector
InterfaceSerial Interface
Clock SpeedMax. 20MHz
Write SpeedMax. 1.50 MB/s
Read Out SpeedMax. 2.45 MB/s
Power Source (Voltage)2.7V to 3.6V
Power ConsumptionAverage: Approx. 45mA, Standby: Max. 300uA
Outer DimensionsApprox. 21.5 X 50 X 2.8mm (W/L/T)
WeightApprox. 4g

Sony Corporation is a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Its music, pictures and computer entertainment operations make Sony one of the most comprehensive entertainment companies in the world. Sony recorded consolidated annual sales of over $56 billion for the fiscal year ended March 31, 1999. Sony's Home Page URL: http://www.sony.co.jp/