<Press Release>
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September 29, 1998

Sony Announces New Home-use Digital Color Printer
Equipped with a 3.5-inch FDD for printing pictures taken by Digital Mavica


Photo


Tokyo, Japan- Sony Corporation today announced plans to launch a new digital color printer, called the Mavica Printer [FVP-1], that is equipped with a 3.5-inch FDD (Floppy Disk Drive). This printer allows users to print pictures taken by Sony's Digital Mavica digital still camera and stored on a 3.5-inch floppy disk. The printer will be released on the Japanese market this November.

Model NameIntroduction DatePriceInitial Monthly
Production
Digital Color printer"Mavica Printer"
[FVP-1]

(Compatible with VP standard)
Nov. 20, 1998
(in Japan)
64,800 yen2,000 units

The Mavica Printer offers high quality printing at 1,410,000 pixels (306 dpi X 306 dpi), and it incorporates a 3.5-inch FDD as well as video input / S video input terminals. In addition to Sony's Digital Mavica, the printer can be used with video cameras and VCRs to create a wide variety of original pictures, postcards or greeting cards.

Main Features of FVP-1

1.
Prints directly from a floppy disk, by simply inserting the disk into the FDD
2.
High resolution of 1,410,000 pixels(306 dpi X 306 dpi) makes it possible to print small characters and pictures with high quality
3.
Equipped with video input / S video input terminals for printing pictures taken from video material
4.
Offers compatibility with Super Coat polished paper, which improves the color reproduction and life of the print
5.
Includes image processing software, for creating original greeting cards, postcards, stickers and labels.
6.
Operates with a wide variety of printing paper such as Super Coat (for high durability), pre-cut stickers, labels for floppy disks, etc.


Sony Corporation is a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Its music, pictures and computer entertainment operations make Sony one of the most comprehensive entertainment companies in the world. Sony recorded consolidated annual sales of over $51 billion for the fiscal year ended March 31, 1998, and it employs 173,000 people worldwide.