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October 17, 2019

Sony and Yamaha Motor Launch
Entertainment Cart Service

    Tokyo, Japan - Sony Corporation ("Sony") today announced that the Sociable Cart SC-1, jointly developed with Yamaha Motor Company Limited ("Yamaha Motor"), will begin service on November 1, 2019. The first phase of this service launch will take place in Okinawa Prefecture's Kanucha Bay Resort in Nago City, and the Southeast Botanical Garden in Okinawa City.

    Kanucha Bay Resort
    Southeast Botanical Garden

    Sociable Cart SC-1 features image sensors capable of vision beyond that of human capacity on all sides of the vehicle, allowing it to sense the surrounding environment using images that are in-focus in all directions. Moreover, the ultra-high sensitivity characteristics of the image sensors and the high-resolution display installed inside the vehicle allow the passengers to see their surroundings at night even without any headlights. The SC-1 also incorporates mixed reality (MR) technology developed by Sony that can superimpose computer graphics onto the surroundings being displayed on the monitor. This turns the area that used to be taken up by windows, where passengers could only see the scenery, into an entertainment area, thereby enabling a more enjoyable mobility experience.

    The initial service, Moonlight Cruise, is a night-time showcase where passengers ride on SC-1 after dark. Rather than being controlled by the passengers, SC-1's ultra-high sensitivity image sensors and high-resolution display start by showing the night-time scenery and overlaying entertainment content generated by the MR technology, while passengers are free to sit back and enjoy the experience. This service contains a plethora of surprises sure to delight the passengers' senses, providing an unforgettable and "supernatural" experience underneath the starry skies. Additionally, the service will feature two types of content in total, in order to bring this one-of-a-kind experience to as many passengers as possible.

    Moving forward, Sony will continue working alongside Yamaha Motor to bring SC-1, which revolutionizes the mobile entertainment experience, to golf courses, botanical gardens, amusement parks, shopping centers, and more in order to provide new kinds of fun and enjoyment.

    The two initially available experiences

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