Sony supported the RoboCup 2017 international robotics competition as a platinum sponsor. In addition, it displayed a number of products and services at its booth, including AIBO, the bipedal entertainment robot QRIO, Xperia™ smart products, the New Concept Cart, and KOOV™, an educational robot programming kit. This year marked the event's 20th anniversary. RoboCup is a yearly challenge created to advance the integration and development of robotic engineering and AI through soccer matches between teams of autonomously moving robots. Its ambitious goal is that "by the middle of the 21st century, a team of fully autonomous humanoid robot soccer players shall win a soccer game, complying with the official rules of FIFA, against the winner of the most recent World Cup." It hopes to spread fundamental technologies far and wide through research and development into AI and robotic engineering.
During that same weekend, Sony Global Education, Inc. held the first KOOV Challenge, an international robotics challenge using KOOV and aimed at children, as a partner event to RoboCup.