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New Line of Products for α™ Interchangeable Lens Camera to Launch in 2018
Sony Imaging Products & Solutions Inc.
Sony Marketing (Japan) Inc.
Tokyo, September 28, 2017 - Sony Imaging Products & Solutions Inc. ("Sony") has reached an agreement on a product and marketing collaboration with Lino Manfrotto + Co. SpA ("Manfrotto"), designers, producers and distributors of photography, videography, and camera accessories.
The collaboration will span a range of products, including both premium models aimed at professionals and those geared towards travelers and camera enthusiasts. The first product is planned to be launched from Manfrotto in 2018, a brand new line of products developed for Sony's α™ interchangeable lens cameras. Further collaboration is also underway to launch a new product line for professional use under the company's Gitzo and Manfrotto brands.
Sony and Manfrotto plan to showcase products from this collaboration at future exhibitions they attend within Japan and around the world. Sales and customer support for these products will be overseen by Manfrotto's sales & marketing team.
Through this collaboration, Sony aims to contribute to the further development of digital imaging by stimulating photographers' and videographers' creativity through an expanded lineup of accessories.
Based in Bassano del Grappa in Northern Italy, Manfrotto designs, manufactures, and markets a wide range of camera and lighting support equipment for the professional photographic, film, theater, live entertainment, and video markets. Its extensive line of products includes camera tripods and heads, lighting stands, and accessories.
Manfrotto was founded in 1972, and in 1989 it became part of the UK-based Vitec Group. Manfrotto products are sold in its nine primary markets of Italy, France, Germany, the United Kingdom, the Netherlands, China, Japan, Hong Kong, and the United States, through its own distribution companies, Manfrotto Distribution, and through independent distributors in over 80 other countries and regions.
In addition, Manfrotto also develops products under the Gitzo brand, which celebrates its 100<sup>th</sup> anniversary this year and whose tripods are acknowledged by professionals the world over as setting the industry standard for excellence.