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Sony will take part in SXSW 2017 (South by Southwest), the world's largest creative business conference and festivals, to be held in mid-March in Austin, Texas. Beginning on Sunday, March 12 at the SXSW Interactive Festival, a breeding ground for new technologies and creative business ideas, Sony will introduce its latest prototypes incorporating cutting-edge technologies, as well as projects that are still in the development stage. Visitors will be able to enjoy and experience the interactive and entertaining exhibits showcased by Sony, which is focused on developing products that exist at the closest point of contact with its customers and resonate with them at an emotional level, and on placing those products in the hands of customers around the world.
At the SXSW Music Festival, a virtual reality (VR) music video for "Paris," the latest single by 59th Annual Grammy Award winning duo The Chainsmokers, will debut for the very first time. This music video is part of Sony's new "Lost in Music" brand campaign and is being created exclusively for PlayStation®VR, the virtual reality system for PlayStation®4. "Lost in Music" aims to deliver new music experiences to fans by utilizing Sony's suite of latest technologies. Additionally, Sony Music artists including The Chainsmokers will perform at the Music Festival.
Lost in Music
Schedule: March 12 - 14, 10:00am - 8:00pm
Venue: 99 Trinity St. Austin, TX 78701, USA
Touch and try Sony's latest prototypes incorporating its cutting-edge technologies, as well as projects that are still in the development stage, alongside Sony's entertainment content. Exhibits include but are not limited to the following:
Schedule: March 15, 7:30pm - 2:00am; March 16, 2:00pm - 6:00pm and 7:30pm - 2:00am
Venue: 800 Congress Ave, Austin, TX 78701, USA
Join Sony's latest "Lost In Music" event featuring an eclectic roster of Sony Music artists along with a headline set by The Chainsmokers. Sony will also present visitors with a special opportunity to experience The Chainsmokers' "Paris" VR music video prior to its release in Spring on the PlayStation® Store.