Tokyo, Japan, 6 March 2014 - As an official FIFA partner*1, Sony Corporation (hereafter "Sony") today announced the launch of "Dream Goal 2014", a special CSR program leading towards the 2014 FIFA World Cup Brazil™, in 12 countries including host country Brazil and across Latin America, Africa and other regions.
Sony has been engaging in various efforts to support children around the world and help shape a better, more sustainable community under its CSR philosophy "For the Next Generation." These have included a range of activities at the 2010 FIFA World Cup South Africa™ that brought together the power of Sony's products, technologies, innovation and employees*2 to support children facing social issues such as poverty and limited access to education that are being addressed by the UN Millennium Development Goals*3.
As part of "Dream Goal 2014", Sony and streetfootballworld gGmbH (hereafter "streetfootballworld"), the leading network in the field of social change through football, will launch the Street Football Stadium Project. The project will aim to provide safe playing environments and educational workshops for over 14,000 children. Sony will also introduce "Siyakhona Media Skills Program" with FIFA, an evolution of the "Siyakhona Project" that has been carried out since 2009, to support young leaders in 11 countries with media skills training programs using Sony products.