In order to truly enhance the 4K viewing experience in the home, expanding the variety of available 4K content, and the ways in which this content can be enjoyed, is also vital. As part of efforts to achieve this aim, Sony is engaged in various initiatives, some together with partners, such as the introduction of 4K video and photo image services, and also the support and adoption of new codecs.
Furthermore, Sony will be providing technical support to enable FIFA to produce the 2014 FIFA World Cup™ final in 4K.
Expansion of Sony's 4K distribution service "Video Unlimited 4K"
Collaboration with "Netflix"
- Since its launch in September 2013, Sony has continued to add new and library titles to its 4K content distribution service "Video Unlimited 4K", and as of January 1st 2014, users can now purchase more than 140 titles. Sony plans to continue increasing the number of titles available.
- The service plays back content at a maximum bit rate of 100 Mbps and allows customers to enjoy premium 4K content such as Hollywood movies in high picture and sound quality with the stability that content downloads offer.
Collaboration with "YouTube™"
- During Sony's press conference at CES 2014, Co-Founder and Chief Executive Officer of Netflix (HQ: U.S., California), Reed Hastings, described Netflix collaboration with Sony and expressed the company's intention to be among the first to deliver 4K UltraHD entertainment to consumers.
- Netflix plans to start providing 4K UltraHD content in the first half of 2014 in all territories where Netflix is available.
- 2014 4K BRAVIA TVs incorporate a decoder compatible with the latest "HEVC" video compression format, enabling them to display 4K/60p content from internet streams and other sources, without the need for additional devices. Additionally, Sony has optimized its BRAVIA TVs to provide a great Netflix experience with faster playback.
Expansion of "Blu-ray Disc™ Mastered in 4K" titles
- Sony is working with YouTube™ on future delivery of YouTube™ content in 4K resolution via VP9 format.
Development and growth of Sony's "Playmemories Online" service
- Sony has been providing content filmed or remastered in 4K resolution and stored on Full HD Blu-ray discs since 2013. Sony has continued to grow the number of titles and as of January 1, 2014, there are a total of 20 titles available. Sony intends to continue to enrich its catalog of movies remastered in 4K going forward.
Collaboration with the online photo community "500px"
- Sony's "PlayMemories Online" cloud-based service for photos and videos which can be used to display 4K photo images on 4K BRAVIA TVs, continues to evolve. It allows users to view photo collections built up over the years and albums that have been shared by friends and family in a 4K slideshow format with background music right from the home screen, just like watching a TV program.
- The availability of the service, which started from 6 countries at launch in April 2012, will be expanded to 27 countries and regions starting in January, 2014.
Supporting 4K content production at the 2014 FIFA World Cup™
- 2014 4K BRAVIA models will have access to the premier photo community "500px," enabling BRAVIA customers to access and enjoy high-quality 4K photos from around the world easily, through their TV.
- For industry and broadcast professionals, Sony also provides key products, systems and workflows from shooting to viewing with its comprehensive 4K live production solutions.
- Sony will be providing technical support to enable FIFA to produce the 2014 FIFA World Cup final in 4K.