This new 4K TV comes equipped with a 4K LCD panel comprising approximately 8.29 megapixels, which is 4 times the resolution of Full HD standard, and incorporates “4K X-Reality PRO”, Sony's super-resolution high picture quality engine optimized for 4K TV. This engine is capable of reproducing a variety of content with different resolutions, such as HD digital broadcasts or Blu-ray discs content, into stunningly crisp, high-quality images with 4K resolution. Viewers will not be bothered by the pixels and notice images are breathtakingly realistic and beautifully clear with the wide 60-degree viewing angle, even if they sit as much as half the distance*2
to the screen, as compared to when viewing Full HD (for which distance equal to 3 times the screen height is recommended).
In addition, the combination of “10 Unit Live Speaker” side speaker system, which is optimized for this large-size screen, with Sony's unique high-quality sound signal-processing technology achieves powerful three-dimensional sound that envelops the viewer in position-orienting tones, from deep bass to high notes.
*2: Appropriate distance for comfortable viewing depends on the content, viewing environment as well as the physical conditions of viewers. We recommend viewing from a suitable distance while taking breaks at regular intervals.
With its beautiful, large high-resolution screen and high-quality powerful sound provided, viewers can enjoy immersive experiences unlike anything offered by existing televisions, as if they were at a live entertainment venue or in a movie theater. Viewers can also enjoy high-resolution digital photographs on the large screen, by blowing up scenic pictures into large poster sizes, or enlarging photos of children into life-sized pictures for the whole family to see. Furthermore, “PlayMemories Studio”*3
, a special PlayStation®3 software, enables users to organize and playback high-resolution photographs with ease and comfort on the 4K television. Going forwards, Sony aims to offer new television viewing styles by continuing to provide these kinds of new consumer experiences.
*3: available during current fiscal year ending March 2013
Sony has been involved in building the 4K content viewing and creating environment in the professional field, from rolling out its 4K digital cinema projectors to movie theaters throughout the world, to preparing a range of production equipment, including the flagship CineAlta “F65” camera capable of shooting 4K content. In the consumer electronic field, Sony has released the “VPL-VW1000ES” home theater projector for family use which has been favorably received.
Sony will strive to strengthen its “BRAVIA” products, with the release of the this kind of high-resolution, large-screen 4K TV, which maximizes its technical 4K prowess in the field of 4K, and offers new ways to enjoy television.