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July 20, 2012

“Sony Student Project Abroad (China) 2012” International Youth Program

Program to include environmental workshops and visits to disaster affected communities under the theme “Building a better society through the spirit of consideration”

  • Sony Student Project Abroad (China)
Tokyo, July 20, 2012 - Sony Corporation today announced that it will invite 30 high school students from the cities of Tianjin, Changsha, and Kunming in China to Japan as part of its "Sony Student Project Abroad (China) 2012" program. The eight-day program is being run in cooperation with the All China Youth Federation, China's largest youth group, and will take place from July 23rd to July 30th.

Now in it’s sixth year, the theme of this year’s program is “Building a better society through the spirit of consideration.” Environmental conservation, which has been an ongoing theme since project’s introduction, is again a central element of this year’s program, and participants will engage in a range of acitivities intended to enhance awareness of this key issue. These will include a study session on the advanced energy conservation technologies incorporated in the Sony City Osaki building (located in Shinagawa-ku, Tokyo), and also an “AR* Workshop” in which the students will use Sony Tablet devices** to explore points of environmental interest surrounding the “Sony ExploraScience” interactive science museum, located in Daiba, Tokyo. As part of the program, students will also travel to Kesennuma City, Miyagi Prefecture, one of the areas affected by the Great East Japan Earthquake in 2011, where they will engage with local residents and high school students to learn about the ongoing recovery process, as well as local environment and industry. These acitivies will aim to provide participants with an insight into the spirit of consideration and kindness that have enabled people affected by the disaster together to overcome numerous challenges, while also providing the Chinese and Japanese students with the opportunity to explore the beauty of Kesennuma.

The 30 students will also participate in various other forms of cultural and personal exchange, including homestays with the families of Sony employees, interaction with high school students of Kesennuma City, and traditional Japanese artistic performances. These activies are intended to also further their knowledge and understanding of topics ranging from environmental issues to Japanese art and culture.

Sony Student Project Abroad (China) 2012 - Overview

Name
Sony Student Project Abroad (China) 2012
Establishment Sony Student Project Abroad (China) was launched in 2006 to commemorate the 10th anniversary of the establishment of Sony (China) Limited, and the 60th anniversary of Sony Corporation’s establishment. It has been held every year since, excluding 2011 when it was postponed due to the Great East Japan Earthquake.
Organizers All China Youth Federation, Sony Corporation
Schedule July 23, 2012 – July 30, 2012 (8 days)
Participants 30 Chinese high school students from the cities of Tianjin, Changsha and Kunming
Theme “Building a better society through the spirit of consideration”
Program Highlights ● Workshops on Kesennuma nature, industry and environmental protection / interaction with local businesses, NPOs involved in recovery effort, local high-school students / cultural exchange including traditional local artistic performance (at Kesennuma City, Miyagi Prefecture)
● Eco and nature tour (at Sony City Osaki, Tokyo)
● AR Orienteering workshop (at Sony ExploraScience, located in Daiba, Tokyo)
● Presentation of findings by students


* AR: Augmented Reality
** “Sony Tablet” is a trademark of Sony Corporation
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