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July 28, 2011

Sony Corporation Personnel Appointments

Tokyo, Japan - Sony Corporation has announced the following executive appointments.
as of September 1st,2011
    Yoshihisa Ishida Deputy CEO and EVP, Sony Ericsson Mobile Communications AB
  (Formerly, President of Home Entertainment Business Group and in charge of Platform and Partner Strategy, Consumer Products & Services Group)

as of August 1st,2011
Consumer Products & Services Group -- Corporate Executive, SVP
    Masashi Imamura President of Home Entertainment Business Group
  (Continues in charge of Product Design Innovation,
Formerly,President of Personal Imaging & Sound Business Group)
    Ichiro Takagi President of Personal Imaging & Sound Business Group, Senior General Manager, Product Planning Division, Personal Imaging & Sound Business Group
  (Continues as Senior General Manager, Corporate Planning Division, Personal Imaging & Sound Business Group
Formerly, Deputy President of Personal Imaging & Sound Business Group)

Consumer Products & Services Group
    Gen Tsuchikawa Senior General Manager, Business Development Division
  (Continues as Senior General Manager, Corporate Development Division, Headquarters)
    Hideyuki Furumi Senior General Manager, Integrated UX and Product Strategy Division
  (Continues as Deputy President of VAIO & Mobile Business Group, Senior General Manager, Business Planning and Strategy Division, VAIO & Mobile Business Group)
    Tasuku Yazaki Senior General Manager, Integrated UX Development Division
  (Continues as President, VAIO & Mobile of America, Senior General Manager, VAIO Software Design Division)
  [Senior General Manager, Web Application Design Division, Software Design Group, Common Software Platform (as of August 1st, 2011)]

Semiconductor Business Group, Professional, Device & Solutions Group
    Mitsuru Ito Senior General Manager, Quality Reliability Division

Software Design Group, Common Software Platform
    Tasuku Yazaki Senior General Manager, Web Application Design Division
  (Continues as President, VAIO & Mobile of America, Senior General Manager, VAIO Software Design Division, VAIO & Mobile Business Group)
  [Senior General Manager, Integrated UX Development Division, Consumer Products Services Group (as of August 1st, 2011)]

Procurement Group, Manufacturing, SCM, Procurement and CS Platform - Corporate Executive, SVP
    Kazuaki Takanose Senior General Manager, Display Device Division
  (Continues as President of Procurement Group)

Procurement Group, Manufacturing, SCM, Procurement and CS Platform
    Kazuo Tsuruoka Senior General Manager, Procurement Division 3
  (Continues as General Manager, Procurement Department, Sony Energy Devices Corporation)

Headquarters -- Corporate Executive, SVP
    Tsugie Miyashita Senior General Manager, Corporate External Relations Division
  (Continues in charge of External Relations and Kansai Region)
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