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April 26, 2011
-Also strengthening VAIO in expanding PC markets-
Sony Corporation (“Sony”), announces “Sony Tablet” that delivers the perfect combination of hardware, content and network with seamless usability for a high-quality, engaging entertainment experience. Based on decades of engineering heritage, Sony is developing two tablets with unprecedented design, including S1 (codename) which is optimized for rich media entertainment and S2 (codename) which is ideal for mobile communication and entertainment. “Sony Tablet” will become available in the global market starting in fall 2011.
“Sony Tablet” is equipped with the latest Android 3.0 which is designed for devices with larger screen sizes, particularly tablets. Both tablets are WiFi and WAN (3G/4G) compatible and users can not only browse the internet or check e-mail but they can also smoothly access digital content including videos, games and books through Sony’s premium network services and more, on-the-go at any time.
S1 has a 9.4-inch display for enjoying the web and rich content on a large screen. Its off-center of gravity design realizes stability and ease of grip as well as a sense of stability and lightness, offering comfortable use for hours.
S2 has two 5.5-inch displays that can be folded for easy portability. In contrast to existing tablets, its unprecedented dual screen presentation and usability allows its displays to be combined and used as a large screen or for different functions such as playing video on one screen while showing control buttons on the other.
“‘Sony Tablet’ delivers an entertainment experience where users can enjoy cloud-based services on-the-go at any time. We’re aiming to create a new lifestyle by integrating consumer hardware, including ‘Sony Tablet’ with content and network,” said Kunimasa Suzuki, Corporate Executive, SVP, and Deputy President of Consumer Products & Services Group.
“Android 3.0 is a new version of the Android platform with a new holographic user interface that is designed from the ground up for devices with larger screen sizes, particularly tablets. I'm excited about “Sony Tablet” as it will further spur the development of applications and network offerings which users are looking for.” said Andy Rubin, Senior Vice President, Mobile, Google Inc.
Also, in the mobile computing category, the market for PCs which realize high productivity is expected to steadily grow, particularly in emerging markets. Therefore, Sony will also remain committed to strengthening its VAIO brand and introduce increasingly compelling products which offer new value propositions to the market.
“Sony Tablet” features.
In 2010, Sony launched a network platform called “Qriocity” which connects many of Sony’s network-enabled devices, and has been expanding its services into global markets. Also, Sony Computer Entertainment has been providing various contents and services for PlayStation users through PlayStation®Network, which now has over 75 million registered accounts (as of March 20, 2011) worldwide.
Simultaneously, Sony will continue to announce various devices which leverage these services. Starting in early 2011, Sony Computer Entertainment announced the next-generation portable entertainment system (codename: NGP) while Sony Ericsson Mobile Communications brought “Xperia™PLAY” to the market. Sony is introducing “Sony Tablet” to deliver an entertainment experience which integrates hardware with network services that deliver rich content.
With the establishment of Consumer Products and Services Group in April 2011, Sony will focus on accelerating the development of innovative next generation products and aim to deliver a new lifestyle by strengthening the integration of hardware and network services.