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October 1, 2010
-Complete Lineup from the 'Lens to the Living Room'-
TOKYO, JAPAN, October 1, 2010 - Sony Corporation announced today that it will showcase its industry leading 3D products, technologies, and contents at "CEATEC JAPAN 2010" (October 5-9), to be held at Makuhari Messe International Convention Complex in Chiba City.
"3D world created by Sony" will exhibit a complete end-to-end lineup of 3D products and its supporting technologies provided by Sony Group ranging from the 'Lens to the Living Room' including contents creation. It will also introduce a variety of ways for customers to enjoy 3D movies, music videos, games, and photographs.
A 3D compatible LED screen measuring 21.7 meters wide on the main stage (technology reference exhibit) will display various 3D contents including movies, music videos, games and sports. Sony will also introduce solutions for 3D contents creation by installing professional 3D camera systems and 3D compatible broadcasting systems on stage to demonstrate the operation of live 3D public viewing, such as sport events in high quality broadcast.
This will showcase Sony Group's total 3D solution from consumer products to broadcast and professional products to an array of contents.
Sony will connect its vivid 3D compatible Bravia TV (240Hz high frame rate) with LED backlight, together with Blu-ray 3D™ playback compatible Blu-ray Disc Recorder/Player and 3D Theater Stand System, and deliver 3D contents offered by Sony Pictures Entertainment(Japan) Inc. and Sony Music Entertainment(Japan)Inc., to offer attendees with an enjoyable hands on 3D experience.
"Cyber-shot" and "α" (pronounced Alpha) with 3D Sweep Panorama feature will introduce new ways of enjoying personal 3D contents. There will also be personal computer "VAIO" 3D compatible prototype display. Moreover, attendees will be able to enjoy stereoscopic 3D compatible "PlayStation®3" games including "Gran Turismo®5," which will hit the market on November 3, 2010.
Sony 3D TV
AV rack with built-in speakers realizing surround sound, features 3D pass-through technology
All models are equipped with 3D Sweep Panorama. These 3D images can be managed and viewed by "PlayMemories" application which can be operated on "PlayStation®3"
3D in Full HD, built-in 240Hz high frame rate technology and LED backlight to realize high image quality in 3D
Size: 21.7 meters (width) x 4.8 meters (height)
Special Exhibition CEATEC JAPAN "Smart Grid Innovation 2010" booth