Sony Corporation (hereafter "Sony") today announced the launch of "Sony Internet TV," the world's first TV to be based on the "Google TV" platform announced by Google Inc. (hereafter "Google"), Sony, Intel Corporation and Logitech today at Google I/O in San Francisco. "Sony Internet TV " combines the future growth potential and accessibility of the Android-based open Google TV platform with Sony's industry-leading expertise from product development to marketing. "Sony Internet TV" is scheduled to first launch in the U.S. in the Fall of 2010, with the lineup featuring both a standalone TV model and set top box-type unit incorporating a Blu-ray Disc drive.
As part of its ongoing efforts to introduce new business categories, Sony has proceeded to develop an "Evolving" TV that delivers new viewing styles exceeding conventional preconceptions, expandability through application downloads and other compelling features such as seamless operability and multitasking. "Sony Internet TV" realizes this vision, and is a new generation of TV that not only offers new forms of TV enjoyment through unprecedented Internet integration, but is also able to "evolve" through the download of applications. By leveraging the flexibility and growth potential of Google TV platform, Sony will be able to provide consumers with easy access to a range of rich and attractive content.
As the range of new internet content and services continues to grow and diversify, Sony's development of an "Evolving" TV will enable it to deliver this world of internet-based entertainment directly into consumers' living rooms. Furthermore, Sony will continue to apply its wealth of display technology expertise to create ever more compelling and attractive TV products.