Participants in "Earth F.C." will be invited to make donations as follows (duration: from today through July 15, 2010):
(1)"One Click 'Pass' Donation": By accessing the "Earth F.C." website and clicking on the "Earth F.C." team T-Shirt, a football is then virtually "passed on" to the next person. One "Join the Team!" football will be donated for every 1,000 clicks. (max. donation: 1,000 footballs)
(2)Sony Memory Media (Memory Stick, SD Memory Card, and USB Flash Drive): Based on global sales of Sony memory media (from May 1 to May 31), one "Join the Team!" football will be donated every time cumulative memory capacity purchased reaches 10,000GB. (There is no upper limit for donations or quantity of footballs that can be purchased)
(3)"Earth F.C." Team T-Shirt: When a donation ticket (3,000 yen) is purchased at the "SonyStyle" online store, the same value will be allocated for the purchase of "Join the Team!" footballs. "Earth F.C." team T-Shirts will be awarded upon request to anyone that purchases a donation ticket. (first 1,000 customers, Japan only)
(4)"Earth F.C." Team T-Shirt (for avatars): A CSR activity involving "Earth F.C." team T-Shirts for avatars will be held in the "FevaArena" football community located in the "PlayStation®Home."*3
(5)Donation of "Sony Points": "Sony Points" that are conventionally used to purchase Sony products can be donated, and will then be used to purchase "Join the Team!" footballs. (Japan only) (There is no upper limit for donations or quantity of footballs that can be purchased)
Sony is targeting a total of 1 million clicks, and resulting donation of 3,000 "Join the Team!" footballs through "Earth F.C." activities, and the footballs will be presented to organizations (including UNDP and JICA) conducting social action programs related to football in Africa during and after the 2010 FIFA World Cup.
"Team mates" supporting "Earth F.C." include Kaká, a representative of the Brazilian national football team, and Tsuyoshi Kitazawa, Special Chair, Japan Football Association and JICA Official Supporter.
Going forward, Sony will continue to expand its CSR activities, using its technological and R&D strengths to contribute to the social and economic development of the regions in which it operates.