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November 13, 2009

Initiatives to Strengthen Sony's PC and Digital Imaging Businesses


Tokyo, Japan - Sony Corporation ("Sony") today announced a series of organizational changes designed to strengthen its PC and digital imaging businesses. Details are as follows:

PC Business

Effective as of April 1, 2010, Sony will transfer certain PC-related operations, including design operations, carried out by Sony EMCS Corporation Nagano TEC (Azumino City, Nagano Prefecture) into the VAIO Business Group, the headquarters function of Sony's PC business. Concurrently, the VAIO Business Group will be relocated to the "Nagano Business Center" of Sony, which will be newly located on the premises of Sony EMCS Corporation Nagano TEC. Following this move, Sony EMCS Corporation Nagano TEC, which is currently conducting design, manufacturing and related operations for Sony's PC business, will be dedicated solely to manufacturing operations.

By centralizing all related operations of product planning, design and manufacturing for Sony's PC business at one site, Sony aims to strengthen collaboration between each operation and establish a unified business structure that further enhances efficiency and accelerates business growth.

Digital Imaging Business

Operations relating to Sony's "α" digital SLR business, which have been located at Sony's Shin-Osaka Business Center in Osaka City, Osaka Prefecture, will move to Sony's Shinagawa Technology Center (Minato -ku, Tokyo). This move is scheduled to be completed by the end of March 2010. It is designed to maximize synergies with other digital imaging business groups (including video cameras and digital still cameras) in areas such as technological and product development, with the aim of further reinforcing Sony's "α" business and optimizing operations across Sony's digital imaging business.

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