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May 15, 2009

Sony Corporation Names George Bailey Senior Vice President, Corporate Executive and Chief Transformation Officer

Executive to Support Newly Appointed Leadership Team and Facilitate Transformation Initiatives

Tokyo, Japan - Sony Corporation today announced the appointment of George Bailey from IBM to the newly created position of Senior Vice President, Corporate Executive and Chief Transformation Officer, effective June 1, 2009. In this role, Mr. Bailey will work with Sony Corporation senior management to help accelerate the Company's transformation into a premier and profitable provider of networked products, content and services.

Specifically, Mr. Bailey will lead the newly established Transformation Management Office and provide vital input, coordination and support for the Consumer Products and Devices Group (CPDG) led by Hiroshi Yoshioka, Executive Deputy President of Sony Corporation and President of the CPDG, the Networked Products and Services Group (NPSG) led by Kaz Hirai, EVP of Sony Corporation and President of the NPSG, and other key business groups. He will also work closely with the cross-functional teams dedicated to supply chain/logistics and common software and technology platforms. He will report to Sir Howard Stringer, Chairman, CEO and President, Sony Corporation, and the Transformation Executive Team, and will be based in Tokyo.

"We are fundamentally transforming Sony into a more innovative, integrated and agile global company," said Mr. Stringer. "With his extensive experience as part of the team leading transformational change efforts for IBM and other progressive global companies, George will play a critical part in our transformation and will drive change to maximize efficiency and innovation and help ensure that the new corporate structure put in place in April 2009 is fully effective. His lengthy experience in the electronics sector will be invaluable to us as we work to implement our strategic direction with urgency and accountability."

Mr. Bailey will join Sony Corporation from IBM, where he most recently served as General Manager of IBM's Microelectronics Division and a member of IBM's senior leadership team. From 2003-2008, Mr. Bailey served as Global Managing Partner for IBM's electronics industry consulting practice, which included clients in consumer electronics, semiconductors and network equipment.
He joined IBM through its acquisition of PriceWaterhouseCoopers' (PwC's) consulting business, and subsequently played a key role in the successful integration of that business into IBM's Business Consulting Services division to create the world's largest consultancy and one of IBM's most profitable businesses.

Before joining IBM, Mr. Bailey was a Senior Partner at PriceWaterhouseCoopers for nearly a decade. During that time, he led the global Strategy and Change Business and PwC's High Technology Practice, consulting to global companies requiring dramatic improvements in their core processes, restructuring and operational improvement. He also ran the firm's innovation program.
Mr. Bailey began his career at the consultancy of Towers Perrin in 1985.
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