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February 27, 2009

Executive Appointments

Tokyo, Japan - Sony Corporation announces the following executive appointments effective as of April 1, 2009

Howard Stringer
(New) Member of the Board, Representative Corporate Executive Officer, Chairman, President and CEO
(Currently) Member of the Board, Representative Corporate Executive Officer, Chairman and CEO
Ryoji Chubachi
(New) Member of the Board, Representative Corporate Executive Officer, Vice Chairman
(Currently) Member of the Board, Representative Corporate Executive Officer, President and Electronics CEO
Katsumi Ihara
(New) Corporate Executive, Executive Deputy President
(Currently) Member of the Board, Representative Corporate Executive Officer
Executive Deputy President, Officer in charge of Consumer Products Group
Hiroshi Yoshioka
(New) Corporate Executive Officer, Executive Deputy President, Officer in charge of Consumer Products Group, Semiconductor and Component Groups
(Currently) Corporate Executive, EVP, President of TV Business Group
Yutaka Nakagawa
(New) Corporate Executive Officer, Executive Deputy President, Officer in charge of Manufacturing, Logistics and Procurement
(Currently) Corporate Executive Officer, Executive Deputy President, Officer in charge of Semiconductor and Component Groups, Production Strategy, Procurement and Supply Chain
Kazuo Hirai
(New) Corporate Executive Officer, EVP, Officer in charge of Networked Products & Service Group
(Continue as) President and Group CEO, Sony Computer Entertainment Inc.
Kunimasa Suzuki
(New) Corporate Executive, SVP, Deputy President of Networked Products & Service Group, President of VAIO Business Group
(Currently) EVP, Sony Electronics Inc. (U.S.A.)
Yoshihisa Ishida
(New) Corporate Executive, SVP, President of TV Business Group
(Currently) Corporate Executive, SVP, President of VAIO Business Group
Keiichiro Shimada
(New) Corporate Executive, SVP, In charge of R&D, Technology and Common Software Platform
(Currently) Corporate Executive, SVP, President of Technology Development Group, Head of Consumer Products Group UI Center
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