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March 31, 2008

Executive Appointments

Tokyo, Japan- Sony Corporation has announced the following Executive appointments.

Member of the Board to Retire <as of March 31st>
Hirobumi Kawano   

Executive Appointments <as of April 1st>
Hidenosuke Kanai  
Corporate Executive
Appointed in charge of Corporate Production Strategies
(Continues as Deputy President of Video Business Group)

[ TV Business Group ]
Hiroshi Yoshioka
Corporate Executive   
Appointed as President
(Currently President of Audio Business Group)

[ Audio Business Group ]
Katsumi Ihara
Executive Deputy President,
Representative Corporate Executive Officer   
Appointed as President
(Continues as officer in charge of Consumer Products Group)

[ Corporate R&D ]
Keiichiro Shimada
Corporate Executive   
Appointed as President of A³ Research Center
(Continues as President of Technology Development Group,
Senior General Manager of Consumer Products Group UI Center)

Tetsujiro Kondo
Corporate Executive   
Appointed as General Manager of SS-A³ Project Department
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