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February 1, 2008
Sony is exhibiting its latest digital imaging products, including its new line-up of Digital SLR Camera "α" ("α350" and "α300") at PMA 2008 International Convention and Trade Show in Las Vegas, which started on January 31st.
The new "α" body series are on display, which include the "α350" and "α300" with Quick Auto Focus Live View for responsive and lag-free shooting, as well as easy-to-use "α200" for entry users.
The 26 interchangeable lenses including newly introduced "Vario-Sonnar T* 24-70mm F2.8 ZA SSM" and "70-300mm F4.5-5.6 G SSM" will be exhibited, in addition to the new optional flash HVL-F42AM and accessories. With this expanded product portfolio, "α" is set to broaden its system configuration capabilities and appeal to a wider user base. Also on display at the Sony booth is a prototype of the "α" flagship model, revealed at the press conference held on January 31st.
Flagship model system (Scheduled for launch by the end of 2008)
A wider lineup of interchangeable lenses offering high picture quality and performance has been planned for development. 6 concept lenses from the line-up are also exhibited at PMA 2008.
New "Cyber-Shot" models (T, W, H, S series) will be exhibited in addition to new printer models, digital photo frames and other accessory lines.
Sony's wide-ranging "Handycam" product portfolio is also on display. This includes the new HDR-SR12 and HDR-SR11 AVCHD-standard HDD-based camcorders which offer long continuous high definition recording of up to 48 hours, as well as the HDR-UX20 AVCHD-standard "Hybrid plus" camcorder which is capable of recording high definition movies to three separate media. (8GB internal memory, Memory Stick and DVD disc.)