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September 22, 2005

Organizational Announcement and New Appointments

Tokyo, Japan - Effective October 1, the current Sony Corporation Network Companies will be reorganized into the following five Business Groups, two Units and one Division. Concurrently with this reorganization, two Development Groups will be newly established.

Organizational Changes

<as of October 1st>

Newly established Business Group/Division/Development Group
  -  TV Business Group
  -  Video Business Group
  -  Digital Imaging Business Group
  -  Audio Business Group
  -  VAIO Business Division
  -  B&P Business Group
  -  Core Component Business Unit
  -  Semiconductor Business Unit
  -  Technology Development Group
  -  Display Device Development Group

Personnel Changes

<as of October 1st>

Katsumi Ihara
-Executive Deputy President,
Representative Corporate Executive Officer-

Scheduled to be appointed as President of TV Business Group
Currently NC President of Home Electronics Network Company (HENC)
Kiyoshi Nishitani
-SVP, Corporate Executive-

Scheduled to be appointed as President of Video Business Group Currently Deputy President of HENC
Yutaka Nakagawa
-EVP, Corporate Executive Officer-
Scheduled to be appointed as President of Digital Imaging Business Group/
President of Audio Business Group
Currently NC President of Personal Audio Visual Network Company (PAVNC)

Yoshihisa Ishida Scheduled to be appointed as Senior General Manager of VAIO Business Division
Currently Senior General Manager of VAIO Business Division, Information Technology & Communications Network Company (ITCNC)

Mitsuru Ohki
-EVP, Corporate Executive-
Scheduled to be appointed as President of B&P Business Group
Currently NC President of Professional Solutions Network Company (PSNC)

Akira Kubota
-EVP, Corporate Executive-
Scheduled to be appointed as President of Core Component Business Unit
Currently NC President of Micro Systems Network Company (MSNC)

Kenshi Manabe
-EVP, Corporate Executive-
Scheduled to be appointed as President of Semiconductor Business Unit
Currently NC President of Semiconductor Solutions Network Company (SSNC)

Keiji Kimura
-EVP, Corporate Executive Officer -
Scheduled to be appointed as President of Technology Development Group
Concurrently in charge of Technology Strategies
Currently NC President of ITCNC

Ryoji Chubachi
-President and
Electronics CEO, Representative Corporate Executive Officer-
Scheduled to be appointed as President of Display Device Development Group
<as of November 1st>

Hideki Komiyama Scheduled to be appointed as EVP, Corporate Executive
In charge of Electronics Marketing, Senior General Manager of Global Marketing Division
Concurrently President, Chief Operating Officer of Sony Electronics Inc.
(Currently Group Executive)

Shoji Nemoto Scheduled to be appointed as Group Executive,
Corporate VP of Sony Ericsson Mobile Communications AB
(Currently SVP, Corporate Executive)

Hiroshi Yoshioka Scheduled to be appointed as SVP, Corporate Executive,
President of Audio Business Group
(Currently Group Executive,
Corporate Vice President of Sony Ericsson Mobile Communications AB)
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