Tokyo (July 19, 2005)- Konica Minolta Photo Imaging, Inc. and Sony Corporation have reached an agreement to jointly develop digital Single Lens Reflex (SLR) cameras. Taking full advantages of their respective imaging technologies and key devices, the two companies will develop and commercialize new digital SLR cameras based on and compatible to “Maxxum/Dynax lens mount system.*1”
Konica Minolta has superb autofocus auto-exposure technologies nourished through development of “Maxxum/Dynax series” from the age of film cameras, mechanical electronics technologies indispensable for SLR cameras, and sixteen million units of lens shipped worldwide. In addition, Konica Minolta has enthusiastically innovated cutting edge features, such as, for the first time, incorporating a CCD shift-type body-integral Anti-Shake technology for the Camera Grand Prix awarding “α-7 DIGITAL. *2”
Sony has numerous technologies and devices essential for digital imaging equipment, such as CCD and CMOS imaging sensors, image processing technologies and lithium ion batteries. Moreover, Sony's strength in product planning, total design and high-density mounting have created a series of breakthrough compact and light digital imaging products. With products such as “Handycam” video cameras, and “Cyber-shot” digital still cameras, Sony has greatly contributed to expanding the digital imaging market.
Both companies, utilizing respective unique technologies, will begin joint development of advanced and feature-rich digital SLR cameras. According to recent CIPA (Camera &Imaging Products Association) data, the digital SLR camera market reached 2.5 million units in 2004. Konica Minolta and Sony expect the market to further expand to 3.6 million units in 2005. Both companies see great opportunities and will aggressively promote their businesses in this growing market.