In the Picture and Music segments, which are also positioned as Sony's growth drivers, the industry itself is undergoing a major transition. There has been a shift to digital content and rapid growth in streaming services, while the ways that customers consume content, and their individual needs are becoming increasingly diverse.
The number of viewers who "binge watch" TV series on subscription video services is increasing, and this is one example of how content is being consumed immersively, in large quantities at a time. As this type of content consumption becomes more prevalent, demand for high-quality content also increases, particularly drama. With Sony Pictures Television producing a succession of major hits including "Breaking Bad," "Better Call Saul," and "The Blacklist", Sony believes it is well-positioned to take advantage of these trends.
In the Music segment, Adele's record-breaking hit "25" contributed significant profit in FY2015. Discovering, developing and promoting artists like Adele will continue to be at the core of this business, and we believe the music industry as a whole is now showing signs of recovery, driven by the growth of paid subscription services. In order to further capitalize on this market shift, in April 2015 we made independent music distributor, The Orchard, a wholly owned subsidiary, and then in April 2016 we reached an agreement to fully acquire Sony/ATV, and are continuing to make strategic investments in recurring revenue businesses.
With our ability to attract talented creators, our expertise in creating high-quality content, and our vast content portfolio, we see the shifting landscape in the entertainment industry as a great opportunity for Sony.