CSR (Corporate Social Responsibility) at Sony
"It is the core corporate responsibility of Sony Group to the society to pursue its corporate value enhancement through innovation and sound business practice."(Sony Group Code of Conduct, adopted in May 2003)
Sony's corporate social responsibility (CSR) activities reflect its philosophy of implementing sound business practices; innovating to realize products, services and content that inspire and excite; assisting the communities in which we operate; and helping to shape a better, more sustainable society. Sony believes that these activities both benefit society and enhance corporate value.
Society's expectations of Sony constantly evolve in line with the diversification of markets and customer lifestyles, advances in Sony products and services, and the changing concerns of the Company's stakeholders. As the Sony Group presses forward with strategies aimed at strengthenig its operating foundation and achieving its business targets, it will also continue to promote bold initiatives, including in its CSR agenda.
Sony Group's Key CSR Agenda: Seven Focus Areas
Corporate Governance/Compliance/Human Resources/Responsible Sourcing/
Quality and Services/Environment/Community
As stated in the Sony Group Code of Conduct, "Sony Group recognizes that its business activities have direct and indirect impact on the societies in which it operates, and therefore sound business practice requires that business decisions give due consideration to the interests of its stakeholders, including shareholders, customers, employees, suppliers, business partners, local communities and other organizations."
Sony has long recognized the ongoing enhancement of its corporate governance structure as one of its most important management objectives. As part of this effort, in addition to complying with the requirements of applicable laws and regulations, Sony has introduced its own requirements to strengthen the separation of the directors' function from that of management and to advance the proper functioning of the statutory committees. This has enabled Sony to build and maintain a corporate governance system that facilitates swift decision-making and the efficient management of the Sony Group.
Sony Group's policy is to comply with all applicable laws and regulations of the countries and regions in which it operates and to conduct its business activities in an honest and ethical manner.
As a company with electronics, entertainment and other business activities around the world, Sony understands that conducting business with integrity and fairness is an essential duty of management. To this end, Sony has established a Global Compliance Network through which it promotes initiatives aimed at reinforcing the Company's worldwide commitment to integrity in its business activities.
Sony engages in a wide range of business activities in locations around the world and employs people of many different nationalities and backgrounds. The Company strongly believes that its corporate culture of respect and appreciation for diversity is one of its principal strengths. To fully leverage its diverse labor force across its various businesses in pursuit of innovation and value creation, Sony has resolved to further emphasize the promotion of diversity across the Sony Group as part of its corporate strategy. In line with this approach, Sony is working to provide opportunities that enable its employees to continue to develop their talents and to create work environments that bring their full capabilities into play.
In light of increasing concern regarding environmental and human rights issues related to the manufacture of electronics products, Sony engages in active, ongoing dialogue with key industry associations, including the Electronic Industry Citizenship Coalition (EICC)—established to improve the social and environmental responsibility of electronics companies—and nongovernmental organizations (NGOs), and promotes a variety of pertinent initiatives. In January 2013, for example, in compliance with Section 1502 of the U.S. Dodd-Frank Act, Sony launched a traceability program to determine the source of certain raw materials used in our products and to help assure that the minerals used in our products originated from ethical sources.
Quality and Services
Since its founding, Sony has given high priority to providing high-quality customer-oriented products and services. In addition to working assiduously to enhance product quality and reinforce its quality management system, Sony remains committed to bolstering customer satisfaction. With advances in, and the increasing prevalence of, digital and networking technologies driving the development of products that are increasingly multifunctional and complex, Sony continually works to make its products and services easier for many people to use, viewing usability and accessibility as essential aspects of product quality.
Sony recognizes that its various business activities are only possible if our environment is healthy and sustainable. Sony is pursuing a variety of initiatives to help realize environmental sustainability in accordance with its Road to Zero environmental plan, whereby Sony aims to reduce the environmental footprint of its business activities and of its products throughout their life cycle to zero by the year 2050. In line with this plan, Sony used backcasting to set specific medium-term targets based on four key environmental perspectives, namely, climate change, resource conservation, management of chemical substances and biodiversity. To achieve these targets, Sony is implementing measures Group-wide to improve its performance across all product life cycle stages (research and development, product planning and design, procurement, operations, logistics, and take-back and recycling).
Following in the footsteps of its founders and guided by the phrase it uses to describe its CSR focus—"For the Next Generation"—Sony has, over the past five decades, promoted broad-ranging community engagement with a focus on children. A principal emphasis is education for children, which Sony provides in locations around the world through the Sony Science Program, as well as through arts education, career advisory support and other programs. Other global community engagement priorities for Sony include support for efforts to achieve the Millennium Development Goals (MDGs), initiatives to promote environmental conservation and the provision of assistance in the aftermath of major disasters. Sony will continue to address the needs of communities by leveraging its innovative products and technologies and the capabilities of Sony Group employees, both through independent initiatives such as these and through partnerships with stakeholders that are conducive to the resolution of social challenges.
Sony is actively pursuing its key CSR agenda and is moving ahead as "One Sony" with initiatives to strengthen its operating foundation that center on enhancing corporate value through innovation and sound business practices. This reflects Sony's firm conviction that the development of products, services and content that deliver both emotional and functional value, combined with an operating foundation built on a corporate culture that prizes corporate social responsibility, will enable Sony to achieve its business objectives and to help shape a sustainable society.