Sony Promotes 4K for Increasingly Diverse Applications


Sony is vigorously promoting the overwhelming expressiveness of 4K outside the motion picture medium, in such areas as sports and documentaries. Shooting in such genres is done at 60 frames per second and demands natural expression at high resolution and using wide-angle shots. In 2011, Sony teamed up with major Brazilian television broadcaster TV Globo Internacional to shoot and produce a documentary capturing the excitement of this year´s Rio de Janeiro Carnival in full 4K at 60 frames per second. The documentary was also shown at the National Association of Broadcasters (NAB) trade show, the world´s largest exhibition of broadcasting equipment, where its vividly realistic, high-quality images garnered considerable acclaim.

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